WeChat: a success story !

WeChat: a success story !

 


WeChat in English or Weixin   (??) in chinese means litterally « micro message ». This is a smartphone application developed by Tencent in China  and launched in 2011 and quite similar to smartphone applications like Whatsapp, Line, or KakaoTalk. WeChat allows users to chat one-on-one and in-groups. It’s available for iPhone, Android, Windows Phone, BlackBerry and Symbian platforms. Many languages are supported.

The application is available in the App Store for iTunes, Google Play Store for Android and Blackberry App World        for Windows Phones.

www.wechat.com
WeChat also provides social networking via photo/video sharing, shared streaming content feeds and location-based social plug-ins (’Shake’, ’Look Around’, and ’Drift Bottle’) to chat with and be friend with local or international WeChat users. The app is now generating 700 million location-based activities each day.
 

Now more than 300 millions users!!!

WeChat reached 300 million users on Jan. 15, less than two years after its launch on Jan 2011.  Let’s have a look on how WeChat succeded in that. First, Weixin was launched on January 21, 2011 and took over a year to reach 100 million users. Then it added another 100 million users, with international exposure in Hong Kong, Taiwan, Macau, Japan, and the United States. Indeed the app went global in April 2012 when it picked up its catchy English name. At a recent conference Tencent CEO Pony Ma said that WeChat was set to surpass 300 million users in January 2013. He was right. Indeed While going from 100 million to 200 million took six months, the leap from 200 million to 300 million took only a mere four months. Most of new accounts comes from India where WeChat has been promoted via gaming website Ibibo. But the app is also doing quite well in Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Vietnam, the US, and across the Middle East.

 

Here is a visual that sumerize WeChat’s growth:

 

 

WeChat  in the near future ?

It seems that far from hitting saturation point WeChat which is already the world’s biggest mobile messaging app is going to grow even faster than before. Tencent will continue to expand WeChat abroad and build data centers in the United States, in India and in Southeast Asia to speed up the user experience.

 

WeChat will also have to deals with the issues of transparency and private life protection. Indeed the media company Tencent communicate very few information about WeChat. Until now it’s hard to know precisely how many WeChat are in China and how many are foreign users. At least we can say that the total amount of WeChat users may be reliable. Indeed while registering on WeChat you are ask to provide you mobile number or qq number. This prevents the risk of seeing many fake accounts like what you can see with Sina Weibo.  Last but not least a growing number of people are concerned about whether Chinese authorities in Beijing may have access to user data . Dissidents even are worried because they believe security services may use WeChat to monitor in real time the movement of some of its 300 million suscribers.  Well we will see…

source Wechat

 

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