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Trends in the Chinese Online Education Industry Trends in the Chinese Online Education IndustryComments Off

The Increase of China on the net Training Market place

Income of online training sector in China achieved 84 billion Yuan in 2013, with a 19.9%-growth from 2012, based on the 2013-2014 China On-line Education Report unveiled by iResearch.

The huge Potential of China on the internet Education Market place

The 3 key engines are as follows: elementary on the net instruction, on-line vocational instruction and on the internet bigger education. Larger education’s share has actually been declining a little bit but keeps booming.

Inside the total current market, on-line bigger education’s share has been declining carefully nevertheless it keeps booming. Online education and learning field is predicted to help keep a secure progress as a result of new events these kinds of as information producer, technological know-how company and system builder which happen to be progressively entering into this sector, plus the building of users’ pattern. Online vocational schooling and language studying will primarily add a lot more to on line instruction market due to their users’ powerful desire and large usage power.

 

 

The Increase of  the internet Education and learning end users

According to iResearch information, online training users achieved 67,2 million in China, that has 13,8%-growth from 2013.

Because of the growth of internet surfers and forming of on the internet studying habit, the online education and learning person range is expected to achieve 1.2 billion by 2017.

On one hand, the continual growing of Chinese internet users supplies a basis and adequate enhancement space for the fast expansion of online training users. Alternatively, domestic on-line education and learning products are acquiring quite quick, ground breaking indicates of study online are coming into current market and providing consumers diversified ordeals, which draws additional customers into their merchandise in return.

source MarketingtoChina Website

Decrease on the internet Greater Training and slack in preschool Education

While it’s lowered slightly within the complete market place, online bigger education’s share however accounts for 50% since the most significant department. Vocational instruction and language learning go on to mature, respectively building up 21.1% and 18.7%. The proportion of start-ups foster elementary education coming to the marketplace is climbing in these years, even though the preschool education department remains reduced and only occupies 0.2% even with probably the most expenditure into it.

Firstly, the Point out Council has canceled or passed-down the best of approval on the internet educated high-degree, which generates development of this current market. On the other hand, for reduced public recognition of on the net increased instruction, iResearch estimates the on the web training customers will not likely register an explosive advancement but instead a slight decrease. Next, there exists an excellent demand for on line vocational instruction and on-line larger schooling, consequently their market will preserve booming. Moreover, the preschool and elementary online education will require furthermore cultivation, on account to your distinguished options of user teams. Capitals and startups pay out certain consideration to them, but their earning cycle may possibly be very long than expected.

It’s important to control visibility over the internet to develop on the net instruction small business. This suggests to be aware of how to endorse the website on the web, the way to increase its visibility, the way to attract potentiel consumers, through the use of Web optimization (Internet search engine Optimisaton), SEM (Internet search engine Promoting), General public Relations and Neighborhood Supervisor.

Student-Entrepreneur : The New Way of Employment in China. Student-Entrepreneur : The New Way of Employment in China.Comments Off

ina is one of the most populated country in the world with almost 2 billion inhabitants. Each year, more than 7 million of students are gratuated and only 1/3 find a job. There is a dizzy problem of employment. The employment market is more and more stuggled. That’s why, a lot of student prefered to build their own business. Entrepreneurship is becoming a solution to reduce the stress of all this students.

 

BE A STUDENT IN CHINA

The quality of the degrees in China is know all over the world. In China, the number of graduated students growth, they have very good degrees and skills to be very performant on the employment market. However, it’s not the case. The growing of high level degrees didn’t create more qulaified employments. Lot of students have to reduce their employment requirements because they don’t find a job. Where is the promise did by univertsities to students? In few years, the number of students having a non qualified job doubled. A huge problem that concern not only students but every chinese people.

 

ENTREPRENEURSHIP? THE NEW SOLUTION?

Entrepreneurship is becoming the solution in China. Lot of students prefer create their own company than be unemployed or have a non qualified job. The government and universities encourage this practice and help students in their business creations.

Most of the start-ups are openend in Zhuhai. It’s the city which has the most importante number of start-ups in China with around 2800 new start-ups every year. This city has a high number of start-ups because there are a lot of very good universities, it’s on of the most rich city of China and its geographic situation is perfect (close to Macao and in front of HongKong and Shenzhen).

Besides, government encourage the students to build their own business by reducing the companies’s tax.

 

 

More and more Schools & university encourage their Student to Launch companies in China, and specially in Shanghai.

 

HELP FOR THE STUDENT-ENTREPRENEURS

But, create a start-ups it’s not so easy. Today in China, it’s becoming the new way but  teachers are a bit affraid about all this students who want to create their business. Create a business it’s easy but it’s hard to keep it open.

Lot of teachers and school directors warn students about risks to create your own business.

 

For Universities it’s a good economic opportunity that’s why they help students.

 

To reduce this lack of knowleadges of business creation, universities and governement work together to help the students. The governement reduce the company tax during the first 3 years, if they are 3 new graduated students in the company, they can request for an annual help of 481$ USD and governement ask them to follow an education in university to know more about the basic-skills to open your start-ups.

 

One amazing thing, in a country where sucess, ranking and have a good job to make money are very important, parents encourage their kids when they decided to enter in this perious adventure. Parents are often the first investors.

 

2 EXAMPLES OF CHINESE YOUNG ENTREPRENEURS

Cai Yutie, is 23 year old. He was student in Journalism in Zhuhai University. With a friend, they decided to open a shop in Zhuhai which offers women clothes and accessories. Their shop GreatMe is quickly becoming popular because it’s modern, when you enter in the shop, light is perfect and music trendy. For the moment, they don’t make a lot of money but it paid bills and rent.

For Cai Yutie, chinese student prefer create their own business because they are often bored in the traditionnal system which no longer reply to their expectations. That’s why they prefer create a start-ups, there are more free and can be very creative and express themselves. The chinese society is see by this students as a drag to their ambitions.

 

Wen Zibin is an other student-entrepreneur graduated from the Shenzhen University. This 22 year old man started by working in a company thanks to his parents relationships. But he quickly feel bored because the job is less qualified that he can do and not very creative. With two others friends, they also decided to open a shop : Momo, a cake shop. Their cakes are very appreciated by young people. They decided to followed a new education in pastry to develop their business and attract new consumers.

Wen say that it’s not easy to keep open his shop. Sometimes he wants to give up because you have bills, not a lot of customers, administration issues, you feel stangled. But each time, they found a solution to solve their problem. It encouraged them to keep going.

 

 

The job market in China is a market arrived at maturation and now saturated. China each year has more and more young people graduated unemployed. This young people often leave because they are very stress to don’t find a job. They moved abroad. But, a large part of them try to stay in their country and used their skills to develop their own business. The entrepreneurship is encourage by governement because its a solution to their problem of unemployment and students feel better. So everybody is happy.

 

We are a specialist e-commerce agency based in Shanghai, the economic heart of China’s modern miracle. We understand e-commerce and the real methods for success in this lucrative market.

  1. See our Agency Website 
  2. Contact us to discuss your project with our experts
US$1.8 Trillion : the Chinese Consumption by 2021 US$1.8 Trillion : the Chinese Consumption by 2021Comments Off

Luxurious manufacturers in China have had to deal with down a slowing financial system for many time, but a brand new report by Boston Consulting Group (BCG) and Alibaba Group’s study section, AliResearch sheds a more constructive light-weight on China’s purchaser economic system. By 2021, Chinese people are envisioned to add US$1.8 trillion in new consumption at a charge speedier than that of any other place, in accordance with the review.

BCG and AliResearch attribute this extra paying out mainly to China’s higher center course andrich customers and the spending routines of , several of whom expend an incredible deal getting upgraded versions of goods they presently own. About 54 % from the progress in advance of 2021 is predicted for being pushed by tier-1 and tier-2 cities, even though 46 p.c is going to be attributed to customers in reduce tier cities.

US$2.6 trillion by 2021.

Millennials are crucial with the buyer financial state, because they are anticipated to spend US$2.6 trillion by 2021. What this means is a compound once-a-year progress charge of eleven percent, and an all round advancement contribution from millennial usage of sixty nine %.
In regards to the categories of purchases that should push consumption, activities and companies are predicted to add 51 p.c, even though bodily items are expected to generate up forty nine per cent. The evolving from suppliers are expected to play a huge section in fueling use, with 56 percent of buys expected to come from offline sources, along with the remaining proportion coming from on line suppliers. is a big influence in e-commerce, with eighty five p.c of on the net buys envisioned to return from cell platforms.
On the extra micro amount, BCG and AliResearch determined 5 types of people in China’s new era of growing digital accessibility, climbing incomes, in addition to a developing middle class. These consist of the “savvy shopper,” that are a lot more “brand-aware” and “discerning” with regards to products from throughout the globe; the one consumer who the eco-conscious client; the “passionate trend seeker”; plus the related shopper.
“To set it bluntly, when you have not recognized extra segments in China than you pinpointed a yr or so back, you are nearly definitely behind,” the report authors compose, adding that models might need to reevaluate their client profiles every one to 2 several years to actually optimize engagement in China’s speedily evolving consumer economic climate.

Wechat Marketing tips Wechat Marketing tipsComments Off

Maximize your impact by putting your marketing effort on the right APPs is key to your success.

The potential of Chinese market is not to be demonstrated anymore and adapting your tactics to the Chinese culture is worth…

 

As of December 2015, WeChat reached over 650 million active users (more than 88% of those users are chinese).

Its direct competitors, Skype, Whatsapp, Viber and Line reach just over 300 million, 800 million, 100 million and 560 million.

 

Worldwide, WeChat ranks in the top 2 most popular social networking-messaging applications, based solely on active users.

 

From a China perspective, WeChat is by far the single most popular application.

-       Unlike WhatsApp, Wechat is not just a mobile phone messaging application, it also out-competes RenRen (the equivalent of Facebook in China) by having more active users.

-       Unlike WhatsApp, WeChat is also China’s default messaging service on PCs and Tablets. Knowing that CTRs are higher on PCs and Tablets, this aspect brings greater visibility and higher CTRs for advertisers.

-       It is also the default video chat app in the way that Skype is to users within the United States.

WeChat is truly the dominant social media in China.

 

Considering non-Chinese users only, WeChat’s total active users will not be representative of its popularity in English speaking markets such as USA, Canada, Australia etc.

 

Like Whatsapp, if the user were to lose their phone or change their number, they would be able to transfer all their contacts and messages onto a new phone. WeChat shares all the important features of Whatsapp such as Group Chat, Text Chat, Voice Chat, Web Chat, sending photos and videos and sharing location.

 

Thus, it combines the advantages of social networking offered by Facebook, the mobile phone usability of WhatsApp and video messaging popularity of Skype all in one single platform.

 

If you consider to engage the Chinese market from a long-term business standpoint, wechat is a MUST.

 

WeChat offers greater usability and several features which outdo its current competition.

 

WeChat Users, what you need to know

Looking at the demographics of Wechat users in China, we realize WeChat looks like Facebook in United States in the mid-2000s, meaning

it’s primarily used by youth and trendy segments in major cities of China.

 

Age: Only 15% of WeChat users are aged over 35, and of these, Chinese natives constitute an even lesser percentage. Therefore, if your product/service targets elder or middle aged native Chinese population, RenRen is probably a better solution.

Gender: female users represent under 35% of wechat users.

 

Cultural differences in China

In order to be successful in China and compared to western countries, here are the general culture differences you should consider:

  1. Chinese people are very community-oriented:  Don’t explain the benefit of the product to 1 consumer directly (i.e. “our product will enable you to….” OR “you will no longer have to….”). Advertising in China emphasis on “we” and “us” (not “you” and “I”). Chinese consumers are using these apps to feel part of a community and to interact with or make friends.

 

  1. Status is very important in China : Treated your customers like a VIP and show them they are important (for both Chinese men and women). The westerners’ successful brands in China are high-end clothing brands. Chinese love to buy brands (Hugo Boss, Versace, etc.) and will not compromise by buying a cheap duplicate.

 

  1. Business environment

a)      TV or radio media, heavy regulation impedes foreign parties from entering China’s online content arena.

b)      Scale and differentiation: Although the Chinese advertising market is busy, only few brands are fighting for the Share of voice. If your product offers some kind of differentiation it will capture customers attention especially on Wechat.

 

Guidelines for organizing a WeChat Marketing Strategy

Even if most of the tactics we use with Chinese APPs do not differ greatly we do on WhatsApp or other platforms, there are some key differences to keep in mind when you organize a WeChat Marketing Strategy:

-       Use QR codes: QR codes are very popular in China and WeChat offers in-built functionality to quickly read or create a QR code, then Users can easily you and integrate your community.

• Knowing Chinese people love to be part of a community, having a large online community (followers) the greater impact you will have in convincing your potential buyers. The social reach offered by having a lot of followers is very important in China.

• Don’t forget WeChat is not just a messaging APP (like Skype or Whatsapp), it’s also a social media platform similar to Facebook. Ensure that your marketing campaign is warm and welcoming.

Engagement comes first (before sales): Chinese people are frugal. You will win them them by offering something different make them feel different, you need to turn them into your brand evangelists instead of just offering them more value for their money. For instance, you can offer free content such as webinars, ebooks etc or you could hold contests and special events.

Status and exclusivity are important in addressing Chinese consumers. They look for luxury products/services, trends, exclusive offers, LTOs, etc… Chinese people like to feel special.

“viral” marketing is even a stronger phenomenon with Wechat because it allows users to find and message strangers. If your campaign should have a viral element such as encouraging people to develop a network and spread your message.

Don’t spam your followers: WeChat allows you to mass message followers. Although this is very useful to advertise updates, offers and new products, it is bad practice to spam your own followers. Use the broadcast message functionality of WeChat sparingly. source Wechat Marketing Agency 

 

Summary

If you want to target the Chinese market and engage the 18-35 age group, Wechat must be a a key element of your marketing campaign.

 

WeChat is the single most popular social media application in China, has great functionalities and is growing at a fast pace.

 

In order to be successful using Wechat in China, you do need to consider cultural differences. Chinese people greater consider communities, privileges, exclusivity and luxury. Your value proposition doesn’t need to focus on price and value but more on exclusivity and differentiation.

 

Engage your potential buyers before trying to sell selling to them.

How Chinese tech firms are changing global markets How Chinese tech firms are changing global marketsComments Off

 

As China’s domestic market proceeds to create, quite a few on the country’s web giants are starting to look in other places for future expansion prospective buyers. As advancement slows as well as industry gets to be saturated, businesses together with Tencent, Alibaba, and lots of other people are eyeing not just Southeast Asia, but additionally Israel, the US, plus the EU.
To find out more, we talked with Hagai Tal, CEO of Tel Aviv-based cell marketing enterprise Taptica. He has invested, led and produced corporations for development, continued expense, and IPO/disposal, which include Kontera, Amadesa, Payoneer, BlueSnap (formerly Plimus), and Spark Networks (NYSE: LOV). He’s a Fellow of your 3rd class on the Middle East Management Initiative of your Aspen Institute plus a member from the Aspen Global Leadership Network.


How active do you think you’re in China?


We have now an place of work in Beijing with all around 10 folks already. We’ve been serving customers like Cheetah Cellular, Tencent and various big guys, like Alibaba. We assist them to start with to discover a channel for us to sort a romantic relationship with clients outside the house of China. So our largest asset price will likely be helping these providers to determine what to do in regards to firms from the West. At times we get entangled while in the information in addition.
Though the the greater part of our enable would be to help them to determine which current market may be the right market for them. The Chinese market is definitely an fascination for us because we see the cellular proliferation in China. We see businesses in China which have lots of potential to expand.

In recent times, many of them are attempting to increase exterior of China, either by just distributing their information or getting businesses exterior of China. So we’re observing a whole lot of action coming from the Chinese current market. And that i should mention that during the the latest years, also there is some type of matureness while in the Chinese current market, the place in the past it was a lot more a jungle, you already know, absolutely everyone was striving to perform distinct issues. Now it is turning out to be substantially extra structured and you can find much more specifications.
And there is a lot far more interaction involving China and Western nations, so also how of performing company and conversation in between the two sides are getting to be better and superior. Payment phrases are greater, authorized stuff has become a lot easier to operate.
What does one imagine is driving this change?


Many of the companies we’re addressing are general public. So I believe the public current market currently gave them a superior valuation and they are all trying to search out strategies to go on to raise the expansion or even the maintain the growth they may have. They all fully grasp that it is most likely outdoors of China which will be the most effective way for them to accomplish it.

 


They all manage to retain the services of persons who may have the language, buy businesses who can give them the bridge to acquire those nations around the world invested in dollars to be able to try to marketplace their goods and in good shape their products to different marketplace. Once we visit the contracts, we see a good deal of men and women knocking to the door and asking issues regarding how to have to buyers outside the house of China.


How will be the Chinese center on revenue development impacting the global markets?


You will discover different ways of different inventory markets close to the planet. You already know, there is NASDAQ every person is looking at. We’re a community business on London stock exchange. There’s also Chinese providers going general public in China. Now, there is form of an arbitrage amongst the valuation the corporation gets in various markets and unique markets have various ways to evaluate a corporation. In London, should you possess the EBITDA, then you can get the valuation while in China should you have the internet earnings, you may get the valuation. So there is a large give attention to the web profit.

 

Digital in China ! 


Now, concurrently, the online revenue of many companies, specially those people inside the gaming sector, in China is rather high. It is significantly better than other places. So there is certainly an arbitrage among the different markets. It means that over the digital mobile shopper, China is rather large to providers in my area, that if we get approached by organizations from China, we need to adapt or we’d like to check out the exact same way which the Chinese are searching in to the providers. And so they do have a look at the web financial gain and since of that, we’d like to consider how you can current the business while in the web earnings also.
The Chinese, as a consequence of what we described in advance of, they should retain the expansion which they have. They need to invest in organizations. They have to have, if a Western company would like to be acquired via the Chinese, they should understand how the Chinese are searching into it. They can not just compare with the EBITDA where by they are doing it in London Inventory Exchange, they’ve got to take a look at the web revenue.
It is not so poor since the Chinese are on the lookout at hard cash. “Seriously just how much revenue you’re creating, in which the rest of the players are wanting in the tales all-around it plus the long run prospective.” explain the CEO of TailorMadeChina


How do you feel this can have an effect on organizations which are attracting Chinese-led financial investment?


They’re not just searching for businesses to purchase, they’re also in search of administration or people who will manage for them.
They are not necessarily coming in the firm and expressing, “We understand how to do it improved than you, you have got to complete regardless of what we let you know.” They see it a unique way, they are saying, “We do not comprehend all this. We wish you to keep on managing the business enterprise.”
They want the administration to stick about, they build the contracts all over the composition on the administration if they stick all over. They may have little interest in finding included from the day by day operating in the organization.


How about innovation? Will Chinese possession impact the innovation of such firms?


I really don’t think that assertion is pertinent anymore for the potential. I think the Chinese are becoming innovators. You understand, I observed these new bike-rental organizations. I believe this is often fantastic. This is innovation. I believe the Chinese maybe are already copying while in the earlier few several years, but I feel while in the the latest 12 months or two, the Chinese have grown to be more innovative.
You understand, for us, we simply cannot be revolutionary just for the men and women who stay in Israel as the industry is simply too smaller. But for your Chinese, they really do not ought to go up to now. They have to take a look at their regional background they have. After which should you check out the cell gadgets in China, it is revolutionary presently. You are aware of, I have gone to your conferences, I do believe there’s been design in China now happening.
The culture hole in between China as well as the west is getting lesser and smaller and we’ll see substantially much more revolutionary men and women. I see Chinese beginning to mature mainly inside the US. They arrive back now to China. They will be described as a fantastic team of folks which can direct innovation in China.

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Chinese Online Property Market Appears Set For Lengthy Downturn Chinese Online Property Market Appears Set For Lengthy DownturnComments Off

China’s online property market industry appears set for a prolonged downturn that will last far into 2017 and potentially beyond, according to analysts who say government policies intended to steady the housing sector have depressed sales and have had the expected effect of reducing demand for the online property services.

The projection of an extended downturn in the online property sector follows years of both growth and contraction, and the volatility in the market is one of the reasons that the government is imposing strict rules to avoid a housing market crash. If China were to experience a housing market bubble that burst, it would create significantly greater economic problems affecting more sectors than a narrower decline affecting just the property market.



The declining Chinese property market “is entering a long winter for at least six months.

According to a report released this week by economic analysts Alvin Jiang and Alan Hellawell from Deutsche Bank, the declining Chinese property market “is entering a long winter for at least six months.”

The South China Morning Post notes that the analysts believe that this downturn will last through to end of 2017, which could mean it lasts even longer — potentially into 2018. The analysts say that the decrease in the market can be directly connected to government policies that aim to avoid a housing market crash by imposing strict requirements on several important factors such as managing property prices and limiting transactions. [1]

In their report, the analysts said, “Both the online property transaction business and the related listing business are suffering from the cold property market. Continuing strict policies have frozen transactions and hurt the desire of property agents to spend,” which has led to major drops in property transactions. For example, the report says that the volume of property transactions in China’s top 10 cities dropped 25 percent in October.

 

The Chinese Online Property portals

Given the downturn, the analysts decided to downgrade their rating of the online property portal sales SouFun to “sell,” citing “continuing weakness” in the sector as well as the company’s apparent “scaling down” of operations. The analysts also downgrade 58.com — another online property sales portal — to “hold” rather than “buy” for similar reasons, because it “reflect[s] our concern on the continuing weakness in the property segment.”

However, a blog post on Barron’s Asia notes that the analysts’ report appears to be late in coming, because the property market was already experiencing a freeze before the release of the findings. [2]

“Isn’t Deutsche a bit too late to the game?” asked the blog post, which noted that SouFun had already dropped 60 percent in value and 58.com had experienced a similar 50 percent decrease this year.

The conclusions on the downturn in the market are in contrast to news reports earlier this year which said that SouFun was among several online property companies enjoying a rebound of growth.

For example, Bloomberg Technology reported as recently as March this year that due to a combination of government stimulus funding and a growth in the property market SouFun recovered 25 percent on the Bloomberg China-U.S. Equity Index compared to February this year. [3]

The Deutsche Bank analysis underscores the unpredictability and volatility of the housing market, and suggests that online property companies might need to rethink their strategies for 2017.

 

[1] http://www.scmp.com/business/companies/article/2056007/chinas-online-property-agencies-face-prolonged-downturn-analysts

[2] http://blogs.barrons.com/asiastocks/2016/12/14/chinas-property-market-is-freezing-up-sell-this-stock-now/

[3] https://www.bloomberg.com/news/articles/2016-03-27/online-property-companies-soar-on-china-s-real-estate-recovery

 

4 http://marketingtochina.com/generate-clients-requests-real-estate-field/

New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streaming New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streamingComments Off

The Chinese social media landscape is unique, fragmented, and the most dynamic of the world. It requires a lot of attention to keep informed of the latest innovations that pop up.With the rise of Tencent’s WeChat that gathers Facebook and Whatsapp functions and Weibo, the Chinese equivalent of Twitter, social media in China is booming. At the same time, mobile internet is growing. According to the China Internet Network Information Center (CNNIC), the number of mobile internet users hit 656 million in June 2016, making up 92.5% of the 709.58 million internet users. Among all mobile internet users, 91.7% of them have 3G and 4G networks. This high mobile Internet penetration adds a new dimension to the developmentof social media. Here are three new trends of Chinese social media that brands and companies should take into account for their digital strategy to reach the Chinese consumers.

WeChat Mini-apps: the accelerating decline of mobile apps

The most popular instant messaging app in China, Tencent’s WeChat, is booming at 806 million monthly active users (MAU). According to Kantar’s China Social Media Impact Report (2016 April), WeChat is the most widely used instant messaging or chat app in China, with 75.9% reach among internet users at the end of 2015 (compared to 68.6% in July 2015).     In September 2016, WeChat launched a new function called Mini-apps.Mini-apps allow users to use apps directly in WeChat without installing anything. Users simply have to scan a QR code or to search the name to open an app. Apps will be everywhere, ready to use at any time without occupying too much storage memory. This new function is still in private beta, and a large number of WeChat users are looking forward to trying it.   Currently, WeChat users open the app 14.5 times and spend 48 minutes per day on average. It is foreseeable that Mini-apps will attract users to use WeChat more frequently and to spend even more time using it. This new function may accelerate the disappearance of mobile apps with a small user group, and contributes towards consolidating social media apps market. According to Gartner, 20% of brands will abandon their mobile APPs by 2019 because APPs are not paying off.

SinaWeibo KOL economy: a new e-commerce real-m

SinaWeibo is the biggest Chinese microblogging website, with 282 million monthly active users. Microblogs allow users to follow famous celebrities and enable the emergence of key opinion leaders (KOLs), who mainly earn money from advertising and cooperation with third parties. However, some fashion KOLs on Weibo successfully created a new e-commerce modelthat quickly pays for itself. These KOLs usually own their fashion shops on Taobao, the biggest e-commerce platform in China. They accumulate a large number of followers on SinaWeibo and bring the traffic to their Taobao stores by a simple link. For instance, the most famous fashion KOL Zhang Dayi has 450 million followers on SinaWeibo. Baidureported that Zhang Dayi’sTaobao shop achieved 300 million RMB sales (44.53 million USD) in 2015.   The cost of KOL e-commerce model is much lower than traditional fashion companies. These KOLs are known for their good tastes in clothing, and they succeed in getting a lot of followers with similar fashion style. KOLs post pictures wearing new clothes on SinaWeibo and can receive instant feedback from followers. They can then produce these clothes within seven days and bring new arrival on Taobao shops. Precise targeting and immediate feedback bring high conversion rate for Taobao shops. SinaWeibo platform also helps KOLs to save marketing spending, and just-in-time production limits storage costs.

Live streaming flourishes in China

The live streaming market is booming in China. The current market value of this industry is estimated at 9 billion RMB (1.33 billion USD). Chinese main internet media Sina reported that in 2016, China has at least 200 live streaming platforms on which are connected 325 million active users. More than the half of them are millennials. The huge number of mobile usersbase and high popularity of 3G and 4G mobile networks facilitate the development of the live streaming industry, which grows increasingly attractive. Therefore, even internet giants want a piece of the action: Tencent introduced its live streaming platform in 2010 that focuses on game live. SinaWeibo and Taobao also have developed live streaming functions in their apps to enhance traffic.   Live streaming succeeded in grabbing the netizens’ attention. They spend much of their idle time watching live streams, on average 387 thousand hours on SinaWeibo live streaming platform every day. However, SinaWeibo does not offer the fastest live streaming service. Inke was established in May 2015 and became the biggest live streaming app within one year. Users who watch live streams can buy virtual gifts with real money and send these gifts to their favorite hosts. Regarding hosts, beyond advertisement income from third parties, live stream platforms typically share income with hosts. For instance, Inke usually collects 70% and leave 30% of revenues to hosts. Furthermore, Chinese users are also developing payment habits for these platforms. For instance, for the second largest live streaming App YY, the number of monthly paid users has grown 63.7% in three years.   Live streaming is now perceived as one of most potential industries in e-commerce. Once these hosts have accumulated a large number of followers on live platforms, it is possible for them to monetize traffic through different ways. They could even think about setting up business models similar to KOL e-commerce ones.

China’s new phoenomen: get Smartphones at all costs China’s new phoenomen: get Smartphones at all costsComments Off

4 facts that show that Chinese will do everything to get a smartphone

  1. Sell your Kid

In Tong’an, a young couple was condemned to 3 years of jail after selling their baby on internet. Being in a bad financial situation, with the money of the exchange they wanted to buy a motorcycle and an IPhone. Indeed, a man did buy the new born for 23 000 yuan, to offer it to his sister.

  1. Sell your organs or sperm

Since a few years, more and more Chinese sell their organs because of their financial difficulties, in order to buy Apple products such as IPad or IPhone. In 2011, a Chinese man, Zheng, decided to sell one of his kidney to be able to buy an IPad 2. He found an announce on internet offering 2 700 euros for one kidney. The truth is that the hospital where he get his surgery actually rented surgery blocks to a private company which sells organs on the black market.

Following the same idea, a Chinese sperm bank published an announce on Wechat: “Get a free IPhone 6S in exchange for your sperm!”. Indeed, the price offer for a sperm donation equals the price of the IPhone 6S, between 5 000 and 6 000 yuan. This announce actually bring more than 500 000 visitors to that sperm bank.

 

  1. A pedestrian way for smartphone addicts

In a few Chinese cities, special pedestrian ways were created especially for smartphones users, like it is the case in Chongqing. Those pedestrian ways are supposed to avoid accident involving people with literary their heads in their screens.

An investigation was carried by National Geographic concerning those pedestrian ways for connected people, it actually revealed ironically, that most individuals didn’t even noticed this new concept.

  1. IPhone for life and Death

China has a strong tradition regarding ancestors and the dead people, with a strong cult of the dead and important funeral ceremonies. The new trend is now to offer IPad and IPhone to be burned during a funeral, to honour the dead.

 

Other

  1. semseoservices
  2. http://www.chinainternetwatch.com/17513/smartphone-q1-2016/
  3. hina-market-research.blogspot.com/
  4. Seotick.net/
  5. Chinahush
  6. http://www.business-internet-china.com/
  7. Maximize social Business
When Google will come back to China ? When Google will come back to China ?Comments Off

Google available in China for over an hour ! 

Google had its own Easter miracle. For a very short time, Google’s services were available in China for the first time in over three years. South China Morning Post reported that mainland Chinese IP addresses were able to access Google websites from 11:30 PM Sunday, March 27 to 1:15AM the next day. Google has managed to slip through Chinese censorship by introducing a series of new servers in some Asian areas, which took the Chinese authorities quite some time to identify and block.

Read also: Beijing seeks to tighten reins on websites in China

This was the first time that Google search engine was available in China since it got blocked unexpectedly four years ago, in 2012. This action took place six months after Google announced in a blog post that its search engine was “inconsistent and unreliable” in mainland China. 

 

Google winning it against China?

These hundred and five minutes of Google search engine available in China were the first glimmer of hope of a victory for the Internet search giant in its ongoing battle with China. Google closed its China search engine in 2010 after refusing to censor search results and threatened to leave the whole country a few months before that. The following year, Google said China had hacked its Gmail to stop social revolution of the anti-government group Jasmine Revolution.

In December 2014, the Google Mail service had been totally blocked after users were able to access Gmail messages through third party applications, such as Microsoft Outlook. YouTube, owned by Google, has also been blocked since 2009.

 

The “Great Firewall” still makes victims !  

The overall censorship from Google is part of the “Golden Shield” Project of China, operating for 18 years now and aiming to help the Ministry of Public Security (MPS) to control what Chinese citizens can see online. The blocking of Internet services is known as “the Great Firewall” and claimed many victims other than Google. Indeed, Twitter, Facebook, Instagram and Snapchat are some of the major social networks to not be available in China.

There was no press communication from Google or Chinese officials to the fact that the search engine had been available in China. Having said that, with Google Play Store’s arrival in China which will occur this year, a quick availability could have been a glance at the upcoming future …

It is important to know how to get past this ” Great Firewall”. If you want to launch your website in China, please contact our specialized agents, they will for sure meet your expectations!

Further readings :

 

 

 

 

 

Chinese trendy expressions in 2016 Chinese trendy expressions in 2016Comments Off

Discover the top 10 of best Chinese expressions in 2016!

Each year, new expressions are coming up in France and it is the same in China. Here are the top 10 new Chinese expressions to closely follow up!

Here you can find an article about 10 common Chinese phrases.

1. The feeling of acquisition (huo gan)

A new phrase launched by Xi Jinping President, during the times of the launch of this new reform where the future changes will supposed to be a huge success for the Chinese people and let them with this “feeling of acquisition”, by providing satisfaction. A word indicating the feeling of satisfaction after any gain, reused and immediately popularized through Chinese social networks.

2. Appearance Value (yan zhi)

Have a high value of appearance or not, that is the main question. Using the term Yan Zhi (“face value”) for judging the beauty of a person in a quantitative manner. We already knew the data notes, 8/10 for the truly beautiful people, and the 5/10 for the average middling ones… The term Yan Zhi works as a gauge, especially to describe the beauty of celebrities.

Chinese is full of meaning value and signification, you can understand the Chinese culture by learning chinese.

 

3. Internet + (hu lian wang)

“Before there was the Internet, today there is Internet +: This is a development model merging the Internet and other economic and social productive elements, aiming to combine, restructure and recreate traditional sectors»

This term and this definition has been taken up by Medias after the Chinese Prime Minister Li Keqiang has mentioned it in the government report in 2015.

4. Maker (chuang ke)

Another term launched by the government in the same report: “Chuang Ke” is the Maker. This is designating the people who are able to create the product from a basic idea as a key for innovation in the Chinese economy. It seems that learning Chinese is the next challenge for CEO. CEO and managers have to get this “Chuang Ke”

 

5. Baby ( bao bao)

Bao Bao is the shortening of the term in vogue the “baby” meaning oneself.

Typically, it is the girls on social networks who will use this term to refer to themselves as the third person. An even more girly and “kawaii” manner to describe a situation.

6. Have the great open mind (nao dong da kai)

Be creative on the edge and in an unusual way is designating in China by “Nao dong da kai”: Having the largest open mind, or more precisely “to have the largest open hole in the brain” from another phrase “nao bu ”  meaning ” supplement the brain (with imagination) ”, very common in Japanese manga. You can see that Chinese language is full of imagery.

7. Being capricious (ren xing)

Children make whims and even adults, if you see this Chinese expression. Make a whim or rather be capricious, is the term that is used to designate as rich people who can spend lavishly. These kind of situations where people allow themselves to do what they want regardless of others.

8. The clan of severed hands (Duan shou zu)

For those who spend too much, you are probably parts of the clan of severed hands and you probably don’t know that: it is an expression used by women who want to “cut the hand” for having spent too much, particularly in terms of Internet purchases.

9. Celebrities on Internet ( wang hong)

Internet has a color and regarding celebrities, it is red (“famous”):

“Wang hong” («red internet”) is the term that enhanced the new consumer behavior, evaluating the reputation of an actor or a singer by the number of reviews on Internet.

10. It is the charisma that counts  (zhu zhi yao kan qi)

During the uproar caused by the promotion of the new album of Cindy Wang, the Taiwanese singer consuming Junk Food (burger), a netizen commented on the event by “It’s the charisma that counts,” ending the debate. The term has become widespread to describe the positive energy in the midst of negative reviews on social networks.

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