Top Digital Marketing Trends in China

Digital marketing trends in China are very dynamic, changing and shifting 

 

 Statistics on digital behaviors in China

 

Marketing strategies and users’ behaviors and needs naturally have to pair.

 

  • 668 million internet users.
  • 594 million mobile internet users.
  • 659 million social media users (nearly 99% of the internet users).
  • 574 million mobile social media users.
  • + 100,000 new users on the internet each day.

 

Further research found out that:

 

  • QQ instant messaging, Qzone and WeChat were the most-used Chinese social media networks
  • The popularity of mobile chat apps kept on growing among users.
  • Popular uses for mobile devices include checking the weather, m-commerce, instant messaging, using mobile payment services and travel bookings.
  • One out of three internet users use their mobile to buy products, or monthly services. Peaks appear in November, during the Double 11 Festival.

Popular marketing trends

  1. Use of multiple content tools increase, with popular ones -according to a PR Newswire survey- including news releases, websites or mini-sites, and social medias such as Weibo or WeChat.
  2. Use of traditional channels is reduced, as marketing becomes more interactive and visual, and as the use of social Medias, websites, images, and videos grows.
  3. Adopting new digital media for brand communication, media attention, increasing web traffic, improving brand loyalty, and making more product sales is an important tendency.
  4. Higher use of social media to connect and engage with audiences and to invite user participation.
  5. Increase in the use of tools to induce emotion, such as moving videos, humor and entertainment.
  6. Use of ‘image ambassadors’ or opinion leaders to promote brands.
  7. LBS (Location Based Service) technologies increase their importance.

 

 Making the most of current trends

 

To do simple 

Traditional methods of marketing and advertising are not anymore in vogue right now, that’s a fact.

We notice a strong shift towards connection, engagement, interaction and fun, the new tendency and especially  in China.

Marketers mainly look for a conclusive achievement: a greater brand loyalty and product or service sales.

 

Tips to enter the trends

  • Getting to know the mindset and needs of your target audiences. Use this a basis for your digital marketing strategies.
  • Developing an understanding of the power of marketing referrals / word-of-mouth marketing in China.
  • Building a Chinese website. Optimizing it for mobile use is even better.
  • Spending time to become familiar with the various Chinese social networks, so you can develop different strategies for the ones you intend to use as marketing tools.

0 comments

Other articlesgo to homepage

US$1.8 Trillion : the Chinese Consumption by 2021

US$1.8 Trillion : the Chinese Consumption by 2021Comments Off

Luxurious manufacturers in China have had to deal with down a slowing financial system for many time, but a brand new report by Boston Consulting Group (BCG) and Alibaba Group’s study section, AliResearch sheds a more constructive light-weight on China’s purchaser economic system. By 2021, Chinese people are envisioned to add US$1.8 trillion in new

Wechat Marketing tips

Wechat Marketing tipsComments Off

Maximize your impact by putting your marketing effort on the right APPs is key to your success. The potential of Chinese market is not to be demonstrated anymore and adapting your tactics to the Chinese culture is worth…   As of December 2015, WeChat reached over 650 million active users (more than 88% of those

How Chinese tech firms are changing global markets

How Chinese tech firms are changing global marketsComments Off

  As China’s domestic market proceeds to create, quite a few on the country’s web giants are starting to look in other places for future expansion prospective buyers. As advancement slows as well as industry gets to be saturated, businesses together with Tencent, Alibaba, and lots of other people are eyeing not just Southeast Asia,

Baidu restores Terracotta Army with AR

Baidu restores Terracotta Army with ARComments Off

  Whenever you pay a visit to the Terracotta Military ( bingmayong) in west China’s Xi’an, you can experience astonished through the grandeur in the innumerable clay soldiers and horses, which were buried with China’s initial emperor Qinshihuang to accompany him for the afterlife. In people’s intellect, these terracotta sculptures seem vivid and lifelike, though the

Baidu Apollo, next Chinese Top Innovation

Baidu Apollo, next Chinese Top InnovationComments Off

Apollo launched by Chinese Giant Baidu will make a whole new change in automatic transport system As of late, Kitty Hawk (sponsored by Google’s Larry Page) got consideration for exhibiting its variant of a flying car, which requires no pilot permit. In a smooth video, the model vehicle is seen to float through the waters

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics