Top Digital Marketing Trends in China

Digital marketing trends in China are very dynamic, changing and shifting 

 

 Statistics on digital behaviors in China

 

Marketing strategies and users’ behaviors and needs naturally have to pair.

 

  • 668 million internet users.
  • 594 million mobile internet users.
  • 659 million social media users (nearly 99% of the internet users).
  • 574 million mobile social media users.
  • + 100,000 new users on the internet each day.

 

Further research found out that:

 

  • QQ instant messaging, Qzone and WeChat were the most-used Chinese social media networks
  • The popularity of mobile chat apps kept on growing among users.
  • Popular uses for mobile devices include checking the weather, m-commerce, instant messaging, using mobile payment services and travel bookings.
  • One out of three internet users use their mobile to buy products, or monthly services. Peaks appear in November, during the Double 11 Festival.

Popular marketing trends

  1. Use of multiple content tools increase, with popular ones -according to a PR Newswire survey- including news releases, websites or mini-sites, and social medias such as Weibo or WeChat.
  2. Use of traditional channels is reduced, as marketing becomes more interactive and visual, and as the use of social Medias, websites, images, and videos grows.
  3. Adopting new digital media for brand communication, media attention, increasing web traffic, improving brand loyalty, and making more product sales is an important tendency.
  4. Higher use of social media to connect and engage with audiences and to invite user participation.
  5. Increase in the use of tools to induce emotion, such as moving videos, humor and entertainment.
  6. Use of ‘image ambassadors’ or opinion leaders to promote brands.
  7. LBS (Location Based Service) technologies increase their importance.

 

 Making the most of current trends

 

To do simple 

Traditional methods of marketing and advertising are not anymore in vogue right now, that’s a fact.

We notice a strong shift towards connection, engagement, interaction and fun, the new tendency and especially  in China.

Marketers mainly look for a conclusive achievement: a greater brand loyalty and product or service sales.

 

Tips to enter the trends

  • Getting to know the mindset and needs of your target audiences. Use this a basis for your digital marketing strategies.
  • Developing an understanding of the power of marketing referrals / word-of-mouth marketing in China.
  • Building a Chinese website. Optimizing it for mobile use is even better.
  • Spending time to become familiar with the various Chinese social networks, so you can develop different strategies for the ones you intend to use as marketing tools.

0 comments

Other articlesgo to homepage

Chinese Online Property Market Appears Set For Lengthy Downturn

Chinese Online Property Market Appears Set For Lengthy DownturnComments Off

China’s online property market industry appears set for a prolonged downturn that will last far into 2017 and potentially beyond, according to analysts who say government policies intended to steady the housing sector have depressed sales and have had the expected effect of reducing demand for the online property services. The projection of an extended

Facebook Attempts To ‘Friend’ China With Censorship Tool

Facebook Attempts To ‘Friend’ China With Censorship ToolComments Off

Facebook, the social networking site that has long been banned in China, is reportedly devising a tool that will automatically censor certain users’ posts and prevent people in some geographic locations from seeing information that could be controversial in China — steps seen as an attempt by the company to get the ban lifted. Removing

10 Things to know about the Chinese fashion brands

10 Things to know about the Chinese fashion brandsComments Off

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to

New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streaming

New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streamingComments Off

The Chinese social media landscape is unique, fragmented, and the most dynamic of the world. It requires a lot of attention to keep informed of the latest innovations that pop up.With the rise of Tencent’s WeChat that gathers Facebook and Whatsapp functions and Weibo, the Chinese equivalent of Twitter, social media in China is booming.

3 great strategies on the Social Medias in China

3 great strategies on the Social Medias in ChinaComments Off

Today there is more than 600 million internet users in China, and they all use the social Medias, every time. It’s essential to be present in the social media when doing business in China. Here are three great strategies on the social Medias in China. 1.      Using O2O O2O is a digital marketing strategy that

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics