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Electronic devices market in China Electronic devices market in ChinaComments Off

The market for traditional products of consumer electronics in China is maturing, more than in the whole world. With the rapid development of information communication technology, China has become the largest manufacturing centre in the world for electronics, including televisions, computers, telephones and DVD players.

Here’s electronic devices market in China.

Market development in China

China became in 2013 the first market for electronic devices ahead of the United States. The spending in Asia reached $ 282 billion, and the world 1,068 billion dollars. The bulk of the expenditure was made by console video games, and televisions. In 2014, it is 1024 billion dollars that were spent in electronic devices around the world, including a three dollar spent in China. Shenzhen is the Chinese city that produces the more electronic devices in the world. In 2014, the city had a gross domestic product of 171 billion, largely due to its electronic production. Giants like Apple, Dell and HP make assemble and build their electronic components in this city.

The different categories

Equipment suppliers

Filcontrol is the technology leader in equipment products for textile machine industries. It is present in the Chinese market since 2005.


Huawei was founded in 1988 in Shenzhen in China. It is a company that provides services in the information technology sector and communication including phones. Its services are present in 140 countries, representing one third of the population. It achieved a turnover of 28 billion euros in 2014.

ZTE was founded in 1985 and also offers telephone services.

Xiaomi is the start-up that had the best start in the world. It was founded in 2010 and was valued at $ 45 billion in 2014. It sold up to 61 million units last year.


Lenovo is a Chinese company founded in 1984 by Liu Chuanzhi. Lenovo mainly manufactures computers, telephones, workstations, computer servers and connected TVs. However, the bulk of sales of Lenovo is done through computers, especially since he bought the PC division of IBM. However, it wants to focus on phones especially abroad, where it is still not very present. He recently bought Motorola Mobility. In 2014, its sales in the last quarter business was 10.8 billion.


Skyworth or Hong Kong Skyworth Digital Holdings Company was founded in 1988 (From Bloomberg). It designs, manufactures and sells televisions and audio-visual products.

Maxpac is an electronics company including LCD TVs.

Mobile operator

In the area of ??mobile operators we can find China Mobile, China Unicom and China Telecom.

China Mobile is the largest mobile operator in China. It was founded in China in 1997. It has over 720 million subscribers. This is the largest mobile operator in terms of subscribers which is normal given that China is the most populous country in the world, however it remains only used in China.

China Unicom is the second on the China market. It was founded in 1994 in Beijing. It serves over 80 million subscribers.

China Telecom is the third. It was created in 2002 and has a network of over 70 million people.


Haier was founded in 1984 by Zhang Ruimin in Qingdao. This is a home appliance company but it also manufactures TVs. It makes refrigerators, air conditioning machines and washing machines. Haier’s goal is to position itself as a premium brand but is in many countries a low-end brand. However, the company operates in several countries in Europe and also in the United States.

Hisense is a company of electrical equipment. It was created in 1969 in Qingdao. It is the result of the consolidation of brands Combines, Kelon and Ronshen. It is present in the whole world. Its turnover has exceeded $ 16 billion in 2014.

Development in the future

This will undoubtedly increase in the coming years due to the growing middle class: in fact, nearly 220 million households will be part of this class of 2022 according to estimates. China’s new middle class that have a lot of requirements and applications in the high-tech world: some products that they could not buy are now within their reach and they fully intend to enjoy it. So they try to have the latest electronic devices. New categories appear as 4K televisions that everyone is trying to produce and sell in bulk. The Chinese are particularly equipped to sell as much as possible: Chinese companies dominate the market for 4K TVs. Chinese company for Seiki example sells 39-inch 4K TVs for $ 499, which is low compared to what can be found in the market. Leading brands like Hisense, Skyworth and TCL are all trying to build televisions 4K high standard, always keeping the lowest possible prices. Connected objects are also on the agenda, and China hopes to equip its electronic products.

The electronic market is exploding in China since it is very tighly linked to online activities, something Chinese have come to see as part of their lifestyle. These past few years, numerous local companies have started challenging foreign companies on their own turf: High Quality reliable goods. However, the edge is still in favour of first. Why? Two reasons :

Simply put : trust. Too many scandals have gone between Chinese consumers and local companies in all kinds of industry and the electronic market is not an exception. Besides, it is also a matter of prestige. Foreign companies are often seen as giving more face, the typical Chinese social rule of showing how successful you are to be respected. In this matter for now, in the mind of a large part of Chinese mobile users, there is no possible comparison between Apple, Blackberry, Samsung and say Lenovo or Xiaomi. Ask a Chinese to exchange his iphone for a local brand, something still true even though you can find good phones sold by Chinese brands. Oneplus or the latest Xiaomi have received much praise for their features. Alas, the cliché is still present, much to the benefit of the Foreign brands.

Finally, promoting products via e-marketing and the latest inbound marketing strategies has
never been the Chinese companies’ forte. They are brilliant at doing business and getting the best deals but yet again, foreign companies have more experience in marketing. So, to be successful, a foreign newcomer in the Chinese market must use the services of a foreign inbound marketing agency that knows the Chinese market very well in order to get that big edge it would need (here for a list of good marketing agencies in China)

More about phone manufacturers on Business Internet in China here

Top 10 SEO companies in China Top 10 SEO companies in ChinaComments Off

I am working for a new ecommerce plateform(not online now), and to succeed I know that SEO on Baidu is of paramount importance. However competition is fierce. China accounts for half of the netizens worldwide, and it isvery hard to get visibility. The offer is as big as the demand; therefore you need to increase your visibility on the Chinese internet through SEO, Search Engine Optimization, on the main Chinese Search Engine in China.

From customer service to case study or pricing, let’s see together what is my top 10 SEO companies in China.

It is only my feeling based on the companies I have asked

1 – Gentlemen Marketing Agency

Located in Shanghai, it’s a medium-sized SEO company with 13 people. I have spoken with the founders and they are involved in their work and quite technical. They provide good services according to their case study, and they are quite good. They have worked with famous French Brands like L’Oréal, Avene, Rhodia, but their best case studies are with Tour Operators and in Industry. The only problem is the lack of experience with only 2 years of existence. This is my first choice.

Their website


This company based in Jilin city is well-known for its competitive price and quite technical. However, only 2 people seem to run the company with in total just a handful of people. This makes you doubt their claim about working for some of the very famous clients they list on their website like Adecco, Trip advisor, Lux and Microsoft. I think they outsource everything and it is difficult to know the quality of their work. It will be my Second Choice.

Their website

Empire du milieuThis Paris-based company is French, small and efficient. It is a very good choice for small and medium projects. They have good rates, and it is difficult to know if their solution is efficient in China. They are working with ExtraFilm, Manitou, Jsitek or ECTM companies.

My Third choice.

Their Website



This company located in Shanghai is very professional and perfect for industrial companies. The founder is an experienced man with a strong personality. They provide other services like consulting and event planning. They have very good rates, but according to their size it is also difficult to know if they do the job by themselves or outsource.

Their website Mkt-China

Nanjing marketing group

This company is based in Nanjing. They are not so professional in SEO but you can only work with them from 10 000 rmb per month. I like the way they introduce themselves. Evolis, Papa John’s, Rbbi and Kenes group work with them. However they haven’t done SEO for those, only social media campaigns.Difficult to know their SEO case studies.

Them Pro

This is one of the most expensive SEO companies in China. They brand themselves as the expert of SEO but are not very professional on Baidu. They are mostly experienced with Google SEO however Google has recently been completely banned from China so how it is difficult to know clearly about their expertise.They are part of Altima group, a Digital agency based in France. They are hard to reach and their case studies are few in number.Impossible to have information or any good meetings. I know that this company is not for me.

Market me China

The company has an impressive  list of customers and hase quite good rates but it seems to be a very small-sized company outsourcing everything it does in China. It is doubtful that they truly work with Sephora for the SEO as they claim or any other Top brands. It is sure that this Chinese lady has their partners.

Netconcepts China

Company located in Beijing, they should be a reference but dig deeper and you realize that it is not the case. The company is a typical Chinese company talking big and making lots of promises but totally quiet when asked the question: what do you really do for Chinese companies? They have a very long customer list but few clear case studies explaining what they really did. They are super pushy, send you email almost everyday.

Sekkei Studio

This company stationed in Shanghai is famous for its website design services, which are good. Sadly they don’t have a lot of case studies in SEO, and I can advice them in design but not in SEO. The founder David is friendly and nice person.

Their website

Sino traffic


Located in Honk-Kong and Shanghai, it’s a typical Chinese company with a huge list of customers without any explication of what they do. Beside the fact that their website is not really user-friendly,when you browse its content, it is very difficult to find their former client list, case study or any other relevant information. Plus, you often find 404 errors, making it harder to browse your way through the website.


Over the last years, the smartphone market has grown due to the increase of disposable income and the falling prices of smartphones.

In China, the smart phone market share is dominated by a few companies, however, most of these brands are locals.

Here we will have an overview of the main Chinese smartphone brands meeting success in both their domestic and the global market


Huawai is a Chinese telecoms equipment giant founded by Ren Zhengfei in 1987. Nowadays, is one of the largest smartphone manufacturers worldwide since 2013. As a result of its growth, this year its market global share rose to 6.9% from 4.3%…

During the first half of 2014, Huawei shipped a total of 64.21 million devices of which 34.27 million units were smartphone. Due to its popularity, Huawei has experienced a growth of 62% in comparison with the same period of 2013.



ZTE is a Chinese company of telecommunications equipment, network solutions and mobile devices, which was founded in 1985. These days is considered as the world’s fourth-largest mobile phone manufacturer.


Xiaomi is the world’s third biggest smartphone maker after Samsung and Apple and due to its powerful digital communication equipment has become a worldwide revolution. This Chinese brand was created in 2010 by Lei Jun.No doubt that the little rice (Xiaomi means small rice in Mandarin) has grown big!

In China, Xiaomi sells more devices than Apple and it expected to rise up to 60 million unit sales in 2014, which mean double’s 2013. The first half of 2014, Xiaomi sold up to $5.5 billion, which means more than the whole sales of 2013.

Mi3 is its flagship smartphone and which has been sold in China, Hong Kong, Macao and Taiwan.




Coolpad is one of the top smartphone brands in China founded in 1993 by Yulong Computer Telecommunication Scientific Co. This brand has realized a big inversion in R&D in order to develop inexpensive but powerful and sophisticated smartphones.


Lenovo has become the largest computer company in the world with 20% market share of the PC industry. Recently, the brand has began to sell smartphones around the world and now due to the mobiles devices reaches up to 45 percent of the world’s demography. Nowadays, the company sells more smartphones and tablets than computers, becoming the world’s third-largest smartphone manufacturer in terms of market share in the third quarter of 2013.


OPPO Electronics Co, is a Chinese technology brand founded in 2004. This brand is considered as one of the most important smartphone manufacturer in China, with a market share around 15.2%. OPPO has launched the Find 7 series with high- quality image-capture functions and rapid charging features. Thanks to its technologic progress, OPPO has a strong presence in the Chinese smartphone market.


Meizu is a well-known Chinese smartphone maker created in 2003. Its designs are focused to provide to the costumer a simple and intuitive mobile experience. While being among the pioneer of the Smartphone industry in China, in 2010 the company has faced legal problems, due the similarity of its devices with the IPhone. Since then, Meizu has developed new designs in order to differentiate them.


Gionee was established in 2002 as one of China’s largest mobile phone manufacturers. The Chinese brand is considered as a high tech enterprise which is focused on the R&D, production and sales of mobile devices. Since 2005, the brand has the mobile phone production license of GSM and CDMA. In comparison with last year, Gionee has increased its market share from 1.5% of 2012 to 4.7% of 2013 in China.


Established in 1981, TCL is one of the biggest consumer electronics producers in China. TCL has a global presence and the brand cover many areas in the Smartphone industry like: design, development, manufacturing and product sales (mobile phones, computers and multimedia electronic s amongst others).

In 2010, it was the world’s 25th-largest consumer electronics producer and third-largest television maker.


K-Touch was created in 2002 and is recognized as one of the most well-known consumer brands in China. This mobile phone manufacturer has its own R&D centre in Beijing and has developed a global top lab for mobile research.


Because of its top of the line R&D department, the brand is considered as a local smartphone brand with the most growth potential in China. K-touch is expected to experience the fastest growth in the coming years

K-Touch sells its mobile devices in 22 countries over the world.

We can talk about China as a connected country where people have developed a kind of mobile dependence.

Companies, particularly Chinese brands are tapping this tendency and they are developing modern smartphones to satisfy the Chinese people needs and therefore be an important part of the Chinese market.

The reality is Chinese shoppers prefer homemade brands, due to its high quality and its lower price.


Further readings







5 key players of the e-commerce market in China 5 key players of the e-commerce market in ChinaComments Off

E-commerce is about to reach 10% at the end of commerce market in China this year. It has easily become the largest online market place in the world since it China’s online B2C exceeded the American one in 2012. The online B2C is indeed the more important part of the market in China.

Here are the most successful players of the e-commerce in China:


The e-commerce in China is clearly dominated by the Alibaba group. It was founded in 1999 by Jack Ma, the original website of Alibaba offered a B2B platform for Chinese companies. Alibaba owned a 44.82% market share in the B2B online market in Q2 2014.

Over the years, several websites and services were created to meet the needs of the Chinese citizens online.


The group therefore created Taobao, a C2C website in 2003 which benefited from an enormous success among the online Chinese shoppers. Mostly because the website adapted to the Chinese way of shopping. Taobao therefore allowed its customers  to bargain online and to pay only after they had received and inspected the quality of  the goods they ordered.


A B2C website came in 2008: Tmall, which owed a 57, 36% market share of the Chinese B2C online retail market in Q2 2014. The B2C platform allows local Chinese and international businesses to sell quality, branded goods to consumers in mainland China.

The Alibaba group also created its own payment system, Alipay, in 2004. The group is owned by Yahoo at 40% since the American internet giant helped them develop in the mid-2000s by investing one billion dollars in Alibaba in exchange for a 40% stake in the company. A good bet since Alibaba is now famous all over China.


As for this B2C retailer, it was created in 1998 in Beijing under the name of, which changed last year in JingDong. It was ranked second largest player of the Chinese B2C online retail market with a 21.22% market share in Q2 2014. The e-tailer offers to its 60 million registered users a range of 12 categories of products from home appliances to clothing. In 2013 more than 500 000 orders were placed on the website every day.  Chinese online shoppers like this website because it is like a wholesaler, they can address directly to JingDong if a problem occurs. Which differs from Tmall where sellers are all individual companies.

In March this year, the e-tailer signed a partnership with Tencent, to allow users on both platforms to transit from one to the other directly allowing JingDong to enter the mobile market more easily.JingDong also owns a C2C platform called that is currently planning to launch a mobile app enabling individuals merchants to create micro-shops directly from their smartphones.


The company based in Shanghai and created in 2008 quickly became one of the top online retailers of the country. The company developed quickly thanks to an always larger range of product classes.This rapid growth was made possible thanks to an agreement reached with Wal- Mart in 2011.  The American distributor agreed to invest in the development of the Chinese online retailer against a 51% stake. Yihaodian since managed to build a base of more than 60 million customers. Those e-shoppers  placed an average of  300,000 to 400,000 orders per day in 2014.

Apart from the affordable prices and the large range of products offered, the e-tailer is also popular thanks to the speed of its deliveries that is guaranteed within an hour in Shanghai. Its efficient customer service is also very appreciated by the shoppers.

Chinese e-commerce is therefore largely dominated by B2C websites such as Tmall, JingDong and Yihaodian but most of them also have C2C platforms of their own to play on the two branchs of the market. More rarely some have B2B websites like Alibaba, the market’s leader that is number one on every branch that e-commerce has to offer. Recently another battlefield has open for the different players of e-commerce to have fierce competition on: m-commerce. M-commerce indeed went from inexistent in 2009 to 10% of the e-commerce in 2013 and experts said it will reach 20% by 2016. The major players of e-commerce therefore have to adapt their strategies to this channel.

To go further:

Les Echos

China Internet Watch

Chinese e-commerce expertise to help you understand the market

8 tips on how to develop your online presence in China 8 tips on how to develop your online presence in ChinaComments Off

China is one of the world’s largest internet markets

China is far from the manufacturing country we’ve deemed it to be in the past century: nowadays, it’s safe to say China has one of the largest internet markets of the world, and with 54 million users added in 2013 alone, most companies are trying to enter the market thanks to new digital marketing strategies targetting smartphone users and netizens in general. However, in order to succeed, firms have to craft an entirely new marketing method specially adapted to the Middle Kingdom’s culture or user behavior, and that’s easier said than done.

1. Market study

As with any other strategy, you have to search for information on the market you’re trying to enter: research on your target market, audience, as well as your potential rivals. On top of that, make sure you accurately assess your own firm’s internal strengths and weaknesses in order to determine if entering China is a sustainable idea.

2. Speak Chinese in China

In China, not all people speak English, especially on the internet. If you want to reach local consumers, people expect you to communicate in Chinese : translate your content in Chinese, and make sure you’re adapting it to fit the views and concerns of the local customer, which will be different from what was written originally for a western consumer.

3. Secure your .cn domain

Increase your visibility by using a .cn domain that’s easy to remember and that fits your brand image and marketing strategy. If you want to rank higher in search engines relevant in China, like Baidu, make sure you’re optimizing your site according to a precise SEO strategy.


4. Choose a local server

As much as China is one of the largest internet markets of the world, it’s still a country where internet speed is lagging behind other more developed Asian countries (South Korea, Japan … ). Chinese internet speeds have improved drastically in recent years, but even like this it’s better if you host your site locally : offering a fast, user-friendly surfing experience is sure to make consumers remember your site.

5. Remember smartphone users are predominant

Optimizing your site for mobile use isn’t an option if you want to increase your online presence in China: 81% of Chinese internet users access the Internet using a smartphone or a tablet. You’ll have to make sure your site is user friendly on a Smartphone, and if you can, developing an app is even better:iOs, Android, Windows Phone Apps so that any smartphone user can use it. Just one quick point though: as most apps downloaded in China are free of use, don’t make your app paid!

6. Be present on Chinese social networks

Even if Facebook, Twitter or Youtube are officially banned in China, social networking is a big thing here. They have their own Facebook, their own chatting service, and their own video hosting network. You’ll have to be active on Chinese social networks if you want people to get to know your brand.


7. Target your customer

Using a smartphone to access data enables consumers to have personalized offers: for the firm, it means targeting the customer is easier. With customer data such as location, preferences, purchase history, and everything you can think of, developingpersonalized brand experiences becomes much easier! Think relevance, time and customization.

8. Develop a mobile strategy

Now that you have a draft of what you should and shouldn’t do, it’s time to formalize your online strategy and to carefully market it in order to achieve your objectives. Seeking help from a local consulting company can be wise, especially if you haven’t got any local help or view: they’ll help you get an idea of what Chinese consumers want, what they already have, and thus what they need; what you can bring them.

By SEMSEO – SEO – and SJ Grand

See also:

The next evolutionary step for e-commerce in China is e-mobile The next evolutionary step for e-commerce in China is e-mobileComments Off

The day the e-commerce will go mobile


When the e-commerce industry in Western countries is becoming mature, in China, it is a huge market that has a lot of untapped potential! The opportunity of having a 600 million clients visibility is attracting businesses from all over the world so why not you ?

Maybe some numbers will help: in 2013, it is 618 million Chinese that were using Internet with a penetration rate of 46% of and it is not even half of the population. Within this population, 300 million of them were already shopping on-line last year.

Who is controlling the Chinese Internet?

The three giants on the Chinese Internet are well known in the Industry : Baidu (the favorite search engine of Chinese), Tencent (which owns WeChat and SnapChat) and Alibaba (which owns Weibo and Tango). They all have a net profit of at least 1,465 billion euros and enjoy a growth of sales and turn over very advantageous.

A huge potential in the B2C Market 2013

If Internet used to be the place where customers were making business with customers the trend is now turning around. In 2010, only 13.7% of transactions were from Business to Customer. And the Customer to Customer type of transactions ruled 86.3% of the Internet. Now, B2C represent 35.1% of the market and this is far from over. In 2017, experts expect that they will be more B2C transactions (52.4%) than C2C transactions (47.6%).

The opportunity of smart phone on e-commerce

In 2013, if the Internet users were 618 million, the mobile Internet users were already 500 million. The penetration on this sector has a 83% growth! It is the highest of the world(followed by South Africa and Hong Kong). Concerning tablet, it is the first one in the world as well with 39% (followed by Mexico and Singapore). What does that mean? It means Chinese will more likely buy through their Smart phone that any other nationality.

Indeed, there are already 69% of Chinese that bought a product on their mobile compared to 46% of American. China passed the hurdle mid 2013. By this time, more people were shopping through their smartphone (81%) than their computer (70%). On Double 11, which is on Nov 11 nicknamed Bachelor’s Day by Chinese, 127 million consumers spent 650 billion euros on Taobao Mobile. It is 560% more than in 2012 and convered 21% of all Taobao’s transactions. This website is one of the favorite of Chinese, 2/3rd of netizens (400 million) used it in 2013.


The mobile shopping market in China has showed incredible growth and opportunity. In 2011, it generated “only” 1.37 billion euros transactions, in 2012, already 7.44 billion euros and in 2013 almost 20 billion euros. In 3 years, this sector has experienced a huge boom and by 2017, transactions should reach 117 billion euros. How come ? Thanks to the new means of mobile payment, the penetration of smartphones in the countryside, the increase of the 3G coverage and the WIFI hotspots and the Offline to Online tools.

Who will be smart enough to catch this wave though ? Taobao Mobile already has 81.45% of the market share and Jingdong Mobile 6.67% but trend can still change.

What are the trends expected in the future?

In addition, the forecasts are all very optimistic when it comes to the evolution of this sector. In 2012, the total transaction value was equal to 354 billion euros and in 2013 over 218 billion euros. With a 40% growth, from one year to another, the sector should expect to reach 488 billion euros transaction by 2017. It is the biggest on-line e-commerce market in the world. Experts predict that by 2020, it will be bigger than the e-commerce of  USA, Great Britain, Germany, France and Japan combined.


The rise of e- tourism in China The rise of e- tourism in ChinaComments Off

Chinese tourists are more and more visiting other countries in the world, and this growth is expected to continue in the coming years. One of the key trends among Chinese tourists nowadays the e- tourism, i.e. using the internet for everything related to the Chinese travel and Chinese potential travelers. Why and how is internet used in this area? Here is some essential information when you are interested in this market.

More and more Chinese tourists in the world

The Chinese have more opportunities to travel, although they have little vacation in the year for most of them: holidays in China correspond to periods of national holiday, which are the moon festival in November and the Chinese New Year in January or February. The fact that these travel opportunities are concentrated around these two periods for most Chinese implies certain things, such as the efficiency of logistics and travel organization.
Indeed, these tourists should be 400 million in 2018, thanks to investments from the Chinese government in the exchange with other countries. This figure is huge, and this is why it is important for companies in the tourism sector and for countries wishing to take advantage of this market.

Internet in China

Another important figure here is: 600 million Internet users in China today. This means that the Chinese are very connected. In fact internet has become much more than a work tool, as it is in many Western countries. In China, it is an integral part of everyday life and is used for all sorts of things. If internet is also present in the life of the Chinese, it has also become an essential tool for tourists who want to find some information or to book tickets online.

David, specialist of Travel in Asia explain that “ 70% of Chinese travelers book online today! We must therefore be aware of the importance of the Internet in China, and also in the tourism sector.”

Major platforms booking

One of the popular methods of booking in the country consists of large platforms online: Ctrip , eLong and Qunar are very important websites that concentrate many online services related to travels. These platforms have a strong presence in the Chinese web, and Chinese people are used to check them. Many companies in the tourism sector choose to register on these platforms, which can be a wise choice, given their notoriety and visibility on the web.

Social networks and KOL

Chinese social networks are also very important in the tourism sector. The Chinese internet being censored, Chinese companies have created their own websites and networks, which are perfectly adapted to the Chinese audience and therefore became very popular in the country. For example, Weibo , Wechat ( Weixin in Chinese ) , QQ, Qzone are the Chinese networks with the biggest numbers of users , and Weibo is the most widely used with 50 million active users every day. You should know that 90 % of Internet users in the first, second and third tier cities in China have at least one account on a social network. They are important first because they have an important place in the life of the Chinese people, but also because many other brands are present: 300,000 brands on Weibo , with 56 % of Weibo users following at least one brand on the network. Tourism companies are also on Weibo. So if we want to attract Chinese tourists, it is also good to be present on these networks. More information here
Moreover, networks are important in the tourism sector particularly because of KOL (Key Opinion Leaders) , which are stars, celebrities or experts in certain areas, with thousands or even millions of followers . As a brand, we can use these KOL and let them publish information about the company, brand or products, in order to be able to reach a maximum of Internet users. KOL have a great influence on the web and in China, such as the KOL specialized on travelling, which like to share their travel experiences, photos and memories on the networks. They are part of the Chinese population to take into account when we want to promote a country, a place, or a tourist service.

Search on Baidu

Finally, evidence of the rise of e- tourism in China is the massive use of search engines by Chinese travelers wishing to find information about the country , and booking services : for example, there are on Baidu (the leading search engine in China with nearly 70% market share) , 500 searches on the keyword ‘ travel France ‘ per day! This proves that travelers who want to go to France massively use the internet to find information. When one wants to attract Chinese tourists, it can be useful to do SEO (Search Engine Optimization) to get a good visibility on the web. This involves for example working on the optimization of the website, and exchange links with external sites. This work allows you to reach, after a few months, the first page, when searching for keywords about travels. The luxury travel agency Aiguemarine is a successful example: with a few months of working on SEO, they now arrive on the first page on Baidu on keywords such as “luxury travel France” or “Germany luxury travel ” in Chinese, which significantly increased their Chinese customer base.


To conclude we can say that e-tourism has become an integral part of the lives of Chinese and is an important means to adapt to this growing market. If you want to take advantage of the million Chinese tourists expected in the world in the coming years, it is essential to adapt to the habits of the country, including e-tourism.

If you are a company of the industry sector, don’t wait to increase your e- reputation on the Chinese web, and your notoriety in the country, in order to attract many Chinese tourists and increase your Chinese customer base.

sources :


Olivier VEROT

Gentlemen Marketing Agency




Real Estate websites in China Real Estate websites in ChinaComments Off

 Real Estate websites in China


At first sight, the websites about renting an apartmet in China can appear messy. Let’s try to have  a quick insight about what kind of actual site and services you can find there. Fist of all, the online Chinese real estate websites can be divided in two categories. The websites aimed at the Chinese public and the websites for expatriates.  These two categories have quite distinct characteristics.


Real Estate Websites targeting the Chinese customers


Within the first category, you find the websites of the large real estate companies in China, like Century 21, or Wo Ai Wo Jia « 525j », that was successful and extended its internet site to home supplies. These are the standards websites advertising properties for a specific real estate company.


Apart from these websites, a couple of specialized webportals have been very successful advertising real estate in China. The most important of them are Soufun (), ( )  and Ganji ( These websites have the largest selection of apartments available in China.


The general problem of real estate in China is that the market is wild and many frauds do occur. The  general information is inaccurate since the agency’s target is to attract customers. The classifieds advertise appartements that are not available, some of them might even have never been available at all since the agencies actually collect pictures of any kind of apartment just to give the feeling of a large choice.


Often the agents masquerade as owners just to maximize their commission and get a supplementary commission from the tenant. Actually, if the monthly rent is over 4.000 RMB, only the landlord usually pays a commisionn if the price is under 4.000 RMB, they try to get the commission   both from the landlord and the tenant. Overall, this is a market which is very poorly regulated, with very little means for the administration to control anything, so that anything can happen.


Actually, most of these websites are never used by foreigners since almost none of them are translated in english. This is one of the simple main reasons why the foreign customers/domestic customers are separated.


The situation is a little bit specific for the expatriate real estate.


Real Estate websites targeting foreigners 


Just as it is the case for Chinese citizens, there is two kinds of websites, the general websites with classifieds and the websites specialized in real estate. The most popular classified websites for foreigners are sites such as City Weekend, ( , the Beijinger ( The trouble on these websites are exactly the same than for the Chinese websites : everything is possible since there is very little control. Real Estate agents just try to get into contact with customers and rent them any apartment they actually have at their disposal.


This would have no tragic consequences if the agents you might get in touch with had a real sense of service. The trouble is that in China, many of them are unable to actually understand the expectations of customers, even less the expectations of a foreigb customer. Nevertheless, you can find very good renting opportunities and very professional agents on the general expat classifieds websites, but be aware that there might be diapointments.


Some agencies are specialized in real estate for foreigners, among those, there is Scout Real Estate (, Lihong … among others.

The big advantage of these agencies is that since they are targeting the specific market of expatriates, they have foreign staff, some of them are even foreign managed (Scout Real Estate) and they understand better the expectations of foreigners in China and are more service oriented.


However, this type of agency has very few low budget apartments and have almost no rental under 6.000 a month, and many of them are not interrested by rentals under 10.000 RMB a month. Be aware that if you are looking for this type of budget, they can be a real best choice, for they negociate the rent and commission in accordance with the actual market and are less likely to advertise apartments that actually do not exist, and you are more likely to deal with the legitimate landlord.  One another thinbg can be noted is that these site benefit from a real large choice of apartments since the Chinese landlords appreciate to rent to foreigners that they perceive as more careful than Chinese tenants that can sometime turn apartments in a mess.


Whatever the solution or classified you answer on the internet, you should be careful enough to check the credentials of the person who is introduced as a landlord and compare the prices online, with some prudence you can avoid most scams and enter a truthful relationship with the agent or the landlord.

 Read eCommerce in China





China Raises Mortgage Rates China Raises Mortgage Rates(0)

After Sunday’s move, the rate for mortgage loans longer than 5 years will be 4.30 percent, and 3.75 percent for those of five years and shorter. China’s central bank raised interest rates by 25 basis points on Saturday, the second time in just over two months, in a bid to contain the country’s stubbornly high inflation.

“This will further increase the cost of home purchases and will, to some extent, curb investment demand in the property market,” the official Xinhua news agency cited Chen Ming, marketing chief of real estate 5i5j, as saying.

Beijing started tightening the property market late last year, but house prices have remained out of reach for most middle-class families in many cities, although house price has slowed recently.

Land cost, a major contributor to high housing prices, have showed signs of rebound in recent weeks, triggering concerns of fresh tightening steps by the central government.

Source : Konaxis

China to Boost Minimum Wage China to Boost Minimum Wage(0)

The government wants to increase domestic demand to ease China?s dependence on exports and narrow the gap between rich and poor, the Hong Kong-based English-language newspaper said, citing Huang, vice-chairman of the National Council of Chinese People?s Political Consultative Conference and chairman of the All-China Federation of Industry and Commerce.
The government will propose reducing fees and charges on factories in exchange for higher wages, the Post said.

Source : Konaxis

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