5 key players of the e-commerce market in China

E-commerce is about to reach 10% at the end of commerce market in China this year. It has easily become the largest online market place in the world since it China’s online B2C exceeded the American one in 2012. The online B2C is indeed the more important part of the market in China.

Here are the most successful players of the e-commerce in China:

Alibaba

The e-commerce in China is clearly dominated by the Alibaba group. It was founded in 1999 by Jack Ma, the original website of Alibaba offered a B2B platform for Chinese companies. Alibaba owned a 44.82% market share in the B2B online market in Q2 2014.

Over the years, several websites and services were created to meet the needs of the Chinese citizens online.

Taobao

The group therefore created Taobao, a C2C website in 2003 which benefited from an enormous success among the online Chinese shoppers. Mostly because the website adapted to the Chinese way of shopping. Taobao therefore allowed its customers  to bargain online and to pay only after they had received and inspected the quality of  the goods they ordered.

Tmall

A B2C website came in 2008: Tmall, which owed a 57, 36% market share of the Chinese B2C online retail market in Q2 2014. The B2C platform allows local Chinese and international businesses to sell quality, branded goods to consumers in mainland China.

The Alibaba group also created its own payment system, Alipay, in 2004. The group is owned by Yahoo at 40% since the American internet giant helped them develop in the mid-2000s by investing one billion dollars in Alibaba in exchange for a 40% stake in the company. A good bet since Alibaba is now famous all over China.

Jindong

As for this B2C retailer, it was created in 1998 in Beijing under the name of 360buy.com, which changed last year in JingDong. It was ranked second largest player of the Chinese B2C online retail market with a 21.22% market share in Q2 2014. The e-tailer offers to its 60 million registered users a range of 12 categories of products from home appliances to clothing. In 2013 more than 500 000 orders were placed on the website every day.  Chinese online shoppers like this website because it is like a wholesaler, they can address directly to JingDong if a problem occurs. Which differs from Tmall where sellers are all individual companies.

In March this year, the e-tailer signed a partnership with Tencent, to allow users on both platforms to transit from one to the other directly allowing JingDong to enter the mobile market more easily.JingDong also owns a C2C platform called PaiPai.com that is currently planning to launch a mobile app enabling individuals merchants to create micro-shops directly from their smartphones.

Yihaodian

The company based in Shanghai and created in 2008 quickly became one of the top online retailers of the country. The company developed quickly thanks to an always larger range of product classes.This rapid growth was made possible thanks to an agreement reached with Wal- Mart in 2011.  The American distributor agreed to invest in the development of the Chinese online retailer against a 51% stake. Yihaodian since managed to build a base of more than 60 million customers. Those e-shoppers  placed an average of  300,000 to 400,000 orders per day in 2014.

Apart from the affordable prices and the large range of products offered, the e-tailer is also popular thanks to the speed of its deliveries that is guaranteed within an hour in Shanghai. Its efficient customer service is also very appreciated by the shoppers.

Chinese e-commerce is therefore largely dominated by B2C websites such as Tmall, JingDong and Yihaodian but most of them also have C2C platforms of their own to play on the two branchs of the market. More rarely some have B2B websites like Alibaba, the market’s leader that is number one on every branch that e-commerce has to offer. Recently another battlefield has open for the different players of e-commerce to have fierce competition on: m-commerce. M-commerce indeed went from inexistent in 2009 to 10% of the e-commerce in 2013 and experts said it will reach 20% by 2016. The major players of e-commerce therefore have to adapt their strategies to this channel.

To go further:

Les Echos

China Internet Watch

Chinese e-commerce expertise to help you understand the market

0 comments

Other articlesgo to homepage

Understand the “Mianzi” in Chinese professional life

Understand the “Mianzi” in Chinese professional lifeComments Off

You might already know what is the Face concept in China. In case your relations with your Chinese business partners were limited to business trips, this article offers complementary details about the manifestations and impacts of the Face in China, in case you have to might daily with Chinese in your professional life. This understanding

Trends in the Chinese Online Education Industry

Trends in the Chinese Online Education IndustryComments Off

The Increase of China on the net Training Market place Income of online training sector in China achieved 84 billion Yuan in 2013, with a 19.9%-growth from 2012, based on the 2013-2014 China On-line Education Report unveiled by iResearch. The huge Potential of China on the internet Education Market place The 3 key engines are

Student-Entrepreneur : The New Way of Employment in China.

Student-Entrepreneur : The New Way of Employment in China.Comments Off

ina is one of the most populated country in the world with almost 2 billion inhabitants. Each year, more than 7 million of students are gratuated and only 1/3 find a job. There is a dizzy problem of employment. The employment market is more and more stuggled. That’s why, a lot of student prefered to

U.S. Intelligence Sees China’s Web Strategy Power Expanding

U.S. Intelligence Sees China’s Web Strategy Power ExpandingComments Off

U.S. Intelligence Sees China’s Military Expanding Bases China’s initially overseas armed service base inside the small African place of Djibouti is “probably the first of many” the nation intends to create around the world, which could provide its interests into conflict while using the U.S., according to American intelligence officials. China has the fastest-modernizing armed forces China has the fastest-modernizing armed forces in the globe upcoming to your U.s.,” according to insights presented Thursday by U.S. intelligence officials, who questioned to not be determined to speak about the knowledge. That may generate “new parts of intersection — and possibly conflicting safety passions involving China and the USA together with other countries abroad,” in accordance

US$1.8 Trillion : the Chinese Consumption by 2021

US$1.8 Trillion : the Chinese Consumption by 2021Comments Off

Luxurious manufacturers in China have had to deal with down a slowing financial system for many time, but a brand new report by Boston Consulting Group (BCG) and Alibaba Group’s study section, AliResearch sheds a more constructive light-weight on China’s purchaser economic system. By 2021, Chinese people are envisioned to add US$1.8 trillion in new

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics