10 Things to know about the Chinese fashion brands

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to know about fashion in China.

1. A new wave of Fashion in China

The new generation of Chinese young people have developed a taste to differentiate themselves from others and they show it in the way they dress. Chinese consumers today are not afraid to express their ideas on fashion. They dress differently, trying to find their own way and buy more in order to differentiate than to have the same as everyone. They want to wear clothes that represent their personality and attitude. This is why luxury brands and fashion designer must be creative and fully fledged collections to attract such Chinese consumers hungry for unique items.

2. The Chinese want to discover foreign brands

Chinese consumers are hungry for new and willing to try new brands. In 2001, when the UNIQLO brand of “fast fashion” Japanese moved to Shanghai, it was the opening a revolution in the minds of Chinese youth and then they wanted to discover even more fashion brands. Thus, brands such as Zara and H & M have brought a wave of fashion in China and then won the heart of Chinese youth. The Chinese prefer foreign brands to Chinese brands because of the designs. The new Chinese middle class no longer consumes only luxury brands such as LV, Gucci, Chanel, but also took into account other lower-end brands but also trend among young people.

3. The influence of Western fashion trends in China

Western trends and celebrities have a certain prestige that attract many Chinese people. They are inspired by celebrities they see in the fashion magazines, Films, Videos. Most foreign brands are taking Western models to promote their brand in China. Tag Heuer the Swiss watch brand ambassador took several celebrities for its campains such as Patrick Dempsey or the British top model Cara Delevingne.

4. The best ways to stay connected on fashion in China

 

The new generation of young Chinese starts to look for the news about fashion trends. They are looking for various fashion brands through various channels. The Chinese are very connected and use internet to discover a brand. H & M has entered the Chinese mainland in 2009, and the Chinese fashion community then discovered the brand and other foreign brand through internet. There is the phenomenon in China the KOLs, the “Key Opinion Leader” who are people who strongly influence Chinese consumers. Most often these are fashion bloggers who share their ideas about fashion and talk about current trends in fashion in the West to Chinese consumers.

 

5. Fashion and Luxury worth the money Chinese

Chinese consumers are willing to spend a fortune on luxury goods and fashion. There is a saying “something has value if it is rare.” Indeed, the Chinese love the products from limited edition, which are not always available on the Chinese market, the Chinese will therefore travel abroad in order to acquire these rare products.

6. Good advertising is a must for a fashion brand

Chinese consumers are very sensitive to beautiful adverts for the fashion industry. For a luxury brand or fashion, it is important to be seen in many fashion magazines such as Vogue, Elle, Glamour those will be consulted by the Chinese people. A good brand visibility shows great awareness for the brand that will attract the attention of the Chinese consumer.

7. A Chinese group always focused on the social status

Although the behavior of Chinese consumers for luxury goods has changed, it remains all the same a small group that still buys for social status. A group called “Tuhao” in Chinese which refers to people who spend their money on luxury. These purchases to show social status will give luxury brands an important place in the Chinese market.

8. fashion brands and social networks

Chinese consumers are more than 680 million to be connected to the Internet, especially on social networks. It is first necessary for a luxury brand to be well placed in the list of sites on the Chinese search engine Baidu when the consumer goes to research on the brand. Then, to promote the brand can do that through fashion blogs and fashion-based websites to raise awareness of the Chinese consumer. The most effective tool is the Chinese social networks like Weibo and WeChat to communicate with Chinese consumers. Weibo is the first social network in China to allow users to post information on any and receive feedback from audiences. It is therefore crucial for a fashion brand to create an advertising campaign on Weibo. On WeChat, the communication method differs slightly from Weibo. On WeChat, the user will share the contents of the brand to its family circle, which will give users confidence in the brand and the brand it will be easier to target new consumers.

9. The mini video to promote themselves in China

The videos are the new marketing strategy trend: share content through mini-videos is another way to communicate with your Chinese consumer. With Chinese consumers spend their time on their mobile, an advertising campaign through a video is the best way to captivate the audience.

10. Finding the right agency that will help you establish yourself in China

Another way to increase brand awareness is through a PR agency, or markeitng agency to help your business. The agency can help your brand to establish itself in China, or help improve the visibility of your brand to Chinese consumers.

 

For More Information :

0 comments

Other articlesgo to homepage

Chinese Online Property Market Appears Set For Lengthy Downturn

Chinese Online Property Market Appears Set For Lengthy DownturnComments Off

China’s online property market industry appears set for a prolonged downturn that will last far into 2017 and potentially beyond, according to analysts who say government policies intended to steady the housing sector have depressed sales and have had the expected effect of reducing demand for the online property services. The projection of an extended

Facebook Attempts To ‘Friend’ China With Censorship Tool

Facebook Attempts To ‘Friend’ China With Censorship ToolComments Off

Facebook, the social networking site that has long been banned in China, is reportedly devising a tool that will automatically censor certain users’ posts and prevent people in some geographic locations from seeing information that could be controversial in China — steps seen as an attempt by the company to get the ban lifted. Removing

New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streaming

New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streamingComments Off

The Chinese social media landscape is unique, fragmented, and the most dynamic of the world. It requires a lot of attention to keep informed of the latest innovations that pop up.With the rise of Tencent’s WeChat that gathers Facebook and Whatsapp functions and Weibo, the Chinese equivalent of Twitter, social media in China is booming.

3 great strategies on the Social Medias in China

3 great strategies on the Social Medias in ChinaComments Off

Today there is more than 600 million internet users in China, and they all use the social Medias, every time. It’s essential to be present in the social media when doing business in China. Here are three great strategies on the social Medias in China. 1.      Using O2O O2O is a digital marketing strategy that

Top Digital Marketing Trends in China

Top Digital Marketing Trends in ChinaComments Off

Digital marketing trends in China are very dynamic, changing and shifting     Statistics on digital behaviors in China   Marketing strategies and users’ behaviors and needs naturally have to pair.   668 million internet users. 594 million mobile internet users. 659 million social media users (nearly 99% of the internet users). 574 million mobile social

read more

Contacts and information

Social networks

Most popular categories

Real Time Analytics