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US$1.8 Trillion : the Chinese Consumption by 2021 US$1.8 Trillion : the Chinese Consumption by 2021Comments Off

Luxurious manufacturers in China have had to deal with down a slowing financial system for many time, but a brand new report by Boston Consulting Group (BCG) and Alibaba Group’s study section, AliResearch sheds a more constructive light-weight on China’s purchaser economic system. By 2021, Chinese people are envisioned to add US$1.8 trillion in new consumption at a charge speedier than that of any other place, in accordance with the review.

BCG and AliResearch attribute this extra paying out mainly to China’s higher center course andrich customers and the spending routines of , several of whom expend an incredible deal getting upgraded versions of goods they presently own. About 54 % from the progress in advance of 2021 is predicted for being pushed by tier-1 and tier-2 cities, even though 46 p.c is going to be attributed to customers in reduce tier cities.

US$2.6 trillion by 2021.

Millennials are crucial with the buyer financial state, because they are anticipated to spend US$2.6 trillion by 2021. What this means is a compound once-a-year progress charge of eleven percent, and an all round advancement contribution from millennial usage of sixty nine %.
In regards to the categories of purchases that should push consumption, activities and companies are predicted to add 51 p.c, even though bodily items are expected to generate up forty nine per cent. The evolving from suppliers are expected to play a huge section in fueling use, with 56 percent of buys expected to come from offline sources, along with the remaining proportion coming from on line suppliers. is a big influence in e-commerce, with eighty five p.c of on the net buys envisioned to return from cell platforms.
On the extra micro amount, BCG and AliResearch determined 5 types of people in China’s new era of growing digital accessibility, climbing incomes, in addition to a developing middle class. These consist of the “savvy shopper,” that are a lot more “brand-aware” and “discerning” with regards to products from throughout the globe; the one consumer who the eco-conscious client; the “passionate trend seeker”; plus the related shopper.
“To set it bluntly, when you have not recognized extra segments in China than you pinpointed a yr or so back, you are nearly definitely behind,” the report authors compose, adding that models might need to reevaluate their client profiles every one to 2 several years to actually optimize engagement in China’s speedily evolving consumer economic climate.

Wechat Marketing tips Wechat Marketing tipsComments Off

Maximize your impact by putting your marketing effort on the right APPs is key to your success.

The potential of Chinese market is not to be demonstrated anymore and adapting your tactics to the Chinese culture is worth…

 

As of December 2015, WeChat reached over 650 million active users (more than 88% of those users are chinese).

Its direct competitors, Skype, Whatsapp, Viber and Line reach just over 300 million, 800 million, 100 million and 560 million.

 

Worldwide, WeChat ranks in the top 2 most popular social networking-messaging applications, based solely on active users.

 

From a China perspective, WeChat is by far the single most popular application.

-       Unlike WhatsApp, Wechat is not just a mobile phone messaging application, it also out-competes RenRen (the equivalent of Facebook in China) by having more active users.

-       Unlike WhatsApp, WeChat is also China’s default messaging service on PCs and Tablets. Knowing that CTRs are higher on PCs and Tablets, this aspect brings greater visibility and higher CTRs for advertisers.

-       It is also the default video chat app in the way that Skype is to users within the United States.

WeChat is truly the dominant social media in China.

 

Considering non-Chinese users only, WeChat’s total active users will not be representative of its popularity in English speaking markets such as USA, Canada, Australia etc.

 

Like Whatsapp, if the user were to lose their phone or change their number, they would be able to transfer all their contacts and messages onto a new phone. WeChat shares all the important features of Whatsapp such as Group Chat, Text Chat, Voice Chat, Web Chat, sending photos and videos and sharing location.

 

Thus, it combines the advantages of social networking offered by Facebook, the mobile phone usability of WhatsApp and video messaging popularity of Skype all in one single platform.

 

If you consider to engage the Chinese market from a long-term business standpoint, wechat is a MUST.

 

WeChat offers greater usability and several features which outdo its current competition.

 

WeChat Users, what you need to know

Looking at the demographics of Wechat users in China, we realize WeChat looks like Facebook in United States in the mid-2000s, meaning

it’s primarily used by youth and trendy segments in major cities of China.

 

Age: Only 15% of WeChat users are aged over 35, and of these, Chinese natives constitute an even lesser percentage. Therefore, if your product/service targets elder or middle aged native Chinese population, RenRen is probably a better solution.

Gender: female users represent under 35% of wechat users.

 

Cultural differences in China

In order to be successful in China and compared to western countries, here are the general culture differences you should consider:

  1. Chinese people are very community-oriented:  Don’t explain the benefit of the product to 1 consumer directly (i.e. “our product will enable you to….” OR “you will no longer have to….”). Advertising in China emphasis on “we” and “us” (not “you” and “I”). Chinese consumers are using these apps to feel part of a community and to interact with or make friends.

 

  1. Status is very important in China : Treated your customers like a VIP and show them they are important (for both Chinese men and women). The westerners’ successful brands in China are high-end clothing brands. Chinese love to buy brands (Hugo Boss, Versace, etc.) and will not compromise by buying a cheap duplicate.

 

  1. Business environment

a)      TV or radio media, heavy regulation impedes foreign parties from entering China’s online content arena.

b)      Scale and differentiation: Although the Chinese advertising market is busy, only few brands are fighting for the Share of voice. If your product offers some kind of differentiation it will capture customers attention especially on Wechat.

 

Guidelines for organizing a WeChat Marketing Strategy

Even if most of the tactics we use with Chinese APPs do not differ greatly we do on WhatsApp or other platforms, there are some key differences to keep in mind when you organize a WeChat Marketing Strategy:

-       Use QR codes: QR codes are very popular in China and WeChat offers in-built functionality to quickly read or create a QR code, then Users can easily you and integrate your community.

• Knowing Chinese people love to be part of a community, having a large online community (followers) the greater impact you will have in convincing your potential buyers. The social reach offered by having a lot of followers is very important in China.

• Don’t forget WeChat is not just a messaging APP (like Skype or Whatsapp), it’s also a social media platform similar to Facebook. Ensure that your marketing campaign is warm and welcoming.

Engagement comes first (before sales): Chinese people are frugal. You will win them them by offering something different make them feel different, you need to turn them into your brand evangelists instead of just offering them more value for their money. For instance, you can offer free content such as webinars, ebooks etc or you could hold contests and special events.

Status and exclusivity are important in addressing Chinese consumers. They look for luxury products/services, trends, exclusive offers, LTOs, etc… Chinese people like to feel special.

“viral” marketing is even a stronger phenomenon with Wechat because it allows users to find and message strangers. If your campaign should have a viral element such as encouraging people to develop a network and spread your message.

Don’t spam your followers: WeChat allows you to mass message followers. Although this is very useful to advertise updates, offers and new products, it is bad practice to spam your own followers. Use the broadcast message functionality of WeChat sparingly. source Wechat Marketing Agency 

 

Summary

If you want to target the Chinese market and engage the 18-35 age group, Wechat must be a a key element of your marketing campaign.

 

WeChat is the single most popular social media application in China, has great functionalities and is growing at a fast pace.

 

In order to be successful using Wechat in China, you do need to consider cultural differences. Chinese people greater consider communities, privileges, exclusivity and luxury. Your value proposition doesn’t need to focus on price and value but more on exclusivity and differentiation.

 

Engage your potential buyers before trying to sell selling to them.

How Chinese tech firms are changing global markets How Chinese tech firms are changing global marketsComments Off

 

As China’s domestic market proceeds to create, quite a few on the country’s web giants are starting to look in other places for future expansion prospective buyers. As advancement slows as well as industry gets to be saturated, businesses together with Tencent, Alibaba, and lots of other people are eyeing not just Southeast Asia, but additionally Israel, the US, plus the EU.
To find out more, we talked with Hagai Tal, CEO of Tel Aviv-based cell marketing enterprise Taptica. He has invested, led and produced corporations for development, continued expense, and IPO/disposal, which include Kontera, Amadesa, Payoneer, BlueSnap (formerly Plimus), and Spark Networks (NYSE: LOV). He’s a Fellow of your 3rd class on the Middle East Management Initiative of your Aspen Institute plus a member from the Aspen Global Leadership Network.


How active do you think you’re in China?


We have now an place of work in Beijing with all around 10 folks already. We’ve been serving customers like Cheetah Cellular, Tencent and various big guys, like Alibaba. We assist them to start with to discover a channel for us to sort a romantic relationship with clients outside the house of China. So our largest asset price will likely be helping these providers to determine what to do in regards to firms from the West. At times we get entangled while in the information in addition.
Though the the greater part of our enable would be to help them to determine which current market may be the right market for them. The Chinese market is definitely an fascination for us because we see the cellular proliferation in China. We see businesses in China which have lots of potential to expand.

In recent times, many of them are attempting to increase exterior of China, either by just distributing their information or getting businesses exterior of China. So we’re observing a whole lot of action coming from the Chinese current market. And that i should mention that during the the latest years, also there is some type of matureness while in the Chinese current market, the place in the past it was a lot more a jungle, you already know, absolutely everyone was striving to perform distinct issues. Now it is turning out to be substantially extra structured and you can find much more specifications.
And there is a lot far more interaction involving China and Western nations, so also how of performing company and conversation in between the two sides are getting to be better and superior. Payment phrases are greater, authorized stuff has become a lot easier to operate.
What does one imagine is driving this change?


Many of the companies we’re addressing are general public. So I believe the public current market currently gave them a superior valuation and they are all trying to search out strategies to go on to raise the expansion or even the maintain the growth they may have. They all fully grasp that it is most likely outdoors of China which will be the most effective way for them to accomplish it.

 


They all manage to retain the services of persons who may have the language, buy businesses who can give them the bridge to acquire those nations around the world invested in dollars to be able to try to marketplace their goods and in good shape their products to different marketplace. Once we visit the contracts, we see a good deal of men and women knocking to the door and asking issues regarding how to have to buyers outside the house of China.


How will be the Chinese center on revenue development impacting the global markets?


You will discover different ways of different inventory markets close to the planet. You already know, there is NASDAQ every person is looking at. We’re a community business on London stock exchange. There’s also Chinese providers going general public in China. Now, there is form of an arbitrage amongst the valuation the corporation gets in various markets and unique markets have various ways to evaluate a corporation. In London, should you possess the EBITDA, then you can get the valuation while in China should you have the internet earnings, you may get the valuation. So there is a large give attention to the web profit.

 

Digital in China ! 


Now, concurrently, the online revenue of many companies, specially those people inside the gaming sector, in China is rather high. It is significantly better than other places. So there is certainly an arbitrage among the different markets. It means that over the digital mobile shopper, China is rather large to providers in my area, that if we get approached by organizations from China, we need to adapt or we’d like to check out the exact same way which the Chinese are searching in to the providers. And so they do have a look at the web financial gain and since of that, we’d like to consider how you can current the business while in the web earnings also.
The Chinese, as a consequence of what we described in advance of, they should retain the expansion which they have. They need to invest in organizations. They have to have, if a Western company would like to be acquired via the Chinese, they should understand how the Chinese are searching into it. They can not just compare with the EBITDA where by they are doing it in London Inventory Exchange, they’ve got to take a look at the web revenue.
It is not so poor since the Chinese are on the lookout at hard cash. “Seriously just how much revenue you’re creating, in which the rest of the players are wanting in the tales all-around it plus the long run prospective.” explain the CEO of TailorMadeChina


How do you feel this can have an effect on organizations which are attracting Chinese-led financial investment?


They’re not just searching for businesses to purchase, they’re also in search of administration or people who will manage for them.
They are not necessarily coming in the firm and expressing, “We understand how to do it improved than you, you have got to complete regardless of what we let you know.” They see it a unique way, they are saying, “We do not comprehend all this. We wish you to keep on managing the business enterprise.”
They want the administration to stick about, they build the contracts all over the composition on the administration if they stick all over. They may have little interest in finding included from the day by day operating in the organization.


How about innovation? Will Chinese possession impact the innovation of such firms?


I really don’t think that assertion is pertinent anymore for the potential. I think the Chinese are becoming innovators. You understand, I observed these new bike-rental organizations. I believe this is often fantastic. This is innovation. I believe the Chinese maybe are already copying while in the earlier few several years, but I feel while in the the latest 12 months or two, the Chinese have grown to be more innovative.
You understand, for us, we simply cannot be revolutionary just for the men and women who stay in Israel as the industry is simply too smaller. But for your Chinese, they really do not ought to go up to now. They have to take a look at their regional background they have. After which should you check out the cell gadgets in China, it is revolutionary presently. You are aware of, I have gone to your conferences, I do believe there’s been design in China now happening.
The culture hole in between China as well as the west is getting lesser and smaller and we’ll see substantially much more revolutionary men and women. I see Chinese beginning to mature mainly inside the US. They arrive back now to China. They will be described as a fantastic team of folks which can direct innovation in China.

Read also :

 

Baidu restores Terracotta Army with AR Baidu restores Terracotta Army with ARComments Off

 

Whenever you pay a visit to the Terracotta Military ( bingmayong) in west China’s Xi’an, you can experience astonished through the grandeur in the innumerable clay soldiers and horses, which were buried with China’s initial emperor Qinshihuang to accompany him for the afterlife. In people’s intellect, these terracotta sculptures seem vivid and lifelike, though the grayness is boring and lifeless.

Baidu restores Terracotta Army with AR


Did you know, however, that these grey funerary statues were actually brightly colored when they were first manufactured? The terracotta figures have been coloured just after becoming fired by craftsmen in Qin Dynasty, but unfortunately, the paint adhering into the area fell off and turned grey in a few minutes following currently being unearthed, because of h2o reduction and also a lack of efficient preservation technological know-how.

Baidu innovation !


But now, Baidu has teamed up with Emperor Qinshihuang’s Mausoleum
Internet site Museum to revive the visuals of these historical relics with augmented truth (AR) engineering. On Might 18, Baidu launched its AR rendition on the Terracotta Army, Baidu’s AR offerings encompass the Terracotta Pit No.two, kneeling archers, and bronze chariots and horses.
Just after tapping to the digital camera button over the suitable aspect of the look for bar on their Baidu application, buyers can discover the AR aspect. Scan a result in picture (similar to the a few photographs beneath) with the AR aspect, and tap about the ‘click to start’ icon on their mobile phone monitor, and end users can see vivid and colorful digital imaging of terracotta figures overlaid on their own mobile phone.
Also, earning the picture from the terracotta military the 1st with the world’s 8 wonders to be put on the web at twenty billion pixels.
Previously this calendar year, Baidu pretty much , adhering to its start of a undertaking directed at in 2015.

 

Baidu SVP Shen Dou claimed which the tie-up with Emperor Qinshihuang’s Mausoleum Web page Museum is their initially step within the digital restoration of historic relics with AR know-how. Down the road, they plan to collaborate with other domestic and overseas cultural and historical websites which include the Outdated Summer season Palace in Beijing, to ‘make the difficult world become uncomplicated with technologies’.

Baidu Search


Baidu
has been working about the AR technological innovation in excess of the earlier four decades and arrange an AR lab in Beijing in January, as element of its initiatives to seek new development drivers (e.g. AR internet marketing).
The lab
would be the fourth a single released through the look for giant right after artificial intelligence, deep studying, and large facts – all are important to Baidu’s long term engineering enhancement.
Baidu
continues to be active in making use of AR in its search application, map company, and marketing company, and programs to deliver AR to additional fields together with instruction, health care and tourism later on.
Yearly, many people flock to Shaanxi, China, to go to the iconic Terracotta Army, which depicts the artillery of Qin Shi Huang: the country’s 1st Emperor.
But,
in excess of four many years soon after it absolutely was inadvertently excavated in 1974, technologies has just built the working experience remotely obtainable owing to a shocking interactive 360-degree online video.

Technology triumph: Totally obtainable on smartphone, tablets and laptops, the spectacle is created making use of twenty billion pixel-resolution pictures, all panoramic, and offers quick access to pits one and three on the 4 web-sites

Chinese web enterprise Baidu Baike has developed the street View-inspired function, which happens to be billed being a electronic museum for your modern day age.
Designed in conjunction with the Emperor Qinshihuang’s Mausoleum Site Museum, it really is a primary to the Unesco Earth Heritage web site and is particularly predicted to renew desire from the timeless funerary artwork.

source : Technode

Baidu Apollo, next Chinese Top Innovation Baidu Apollo, next Chinese Top InnovationComments Off

Apollo launched by Chinese Giant Baidu will make a whole new change in automatic transport system

As of late, Kitty Hawk (sponsored by Google’s Larry Page) got consideration for exhibiting its variant of a flying car, which requires no pilot permit. In a smooth video, the model vehicle is seen to float through the waters before drifting around 15 feet noticeable all around. However, strangely, Kitty Hawk Flyer may not be the main car taking off noticeable all around.

The idea of vertical take-off and landing (VTOP), or flying cars, enables flying machine to achieve high speeds without requiring runways, rather taking off like helicopters. A couple of the many names that are as of now dealing with VTOP outlines are Lilium, Uber, and Airbus. This is what they’re doing.

Baidu Top of innovation

1. Lilium in China

The Munich-based firm Lilium brings the idea of customized, clean, and moderate air goes to everybody. The airplane idea was started in 2013 by CEO and prime supporter Daniel Wiegand and now gets the sponsorship of financial specialists like Skype fellow benefactor Niklas Zennström and Wunderlist originator Christian Reber.

The Lilium Jet is the world’s first all-electric VTOL fly and gloats a mark mid-air move from float mode to wing-borne forward flights. The outflow free flies have zero operational natural effect, as per the organization. Lilium administrations will be accessible on request with a straightforward snap that enables clients to arrange an air maneuver to the adjacent landing cushion and “bring off with a push of a catch.” Its on-request air transport is required to transform into a reality in 2025. The firm is working effectively with driving portability specialist organizations to convey an across the board client encounter from booking to landing. source DaxueFirm

2. Uber in China

A predominant name in the car-sharing industry, Uber is not extremely a long ways behind in moving ground transportation to the skies.

The underlying expectation of Uber’s flying dream was distributed in its white paper discharged the previous fall, which laid out a future loaded with on-request air transportation that would abbreviate a two-hour drive from San Jose to San Francisco to a 15-minute flight. Uber has as of now collaborated with the world’s biggest charging system, Charge Point, to create exceptional chargers for its armada of electric flying cars at Uber Elevate Vertiports by 2020.

3. Airbus

The European aviation monster Airbus is tending to the fate of urban flying through its particular undertakings. At Geneva’s Motor Show in 2017, it uncovered its idea outline as a team with the amazing mentor developer Italdesign. Through its particular usefulness, the car will work both on ground and air. The plan of the cutting edge extends, called Pop-up System, contains completely electric capacities, alongside a container for two travelers. The case on wheels is empowered by a computerized reasoning (AI) handle that gets comfortable with the individual administrator and offers the most ideal courses and travel alternatives.

Airbus has been seeking after its flying-taxi activity since 2016. Extend Vahana is a self-steered flying vehicle idea that includes building up another kind of vehicle for individual traveler and load transport. Vahana utilizes VTOL, alongside sense-and-maintain a strategic distance from innovation, and is slated to be tried toward the finish of 2017. Not at all like Vahana, Airbus’ other unmistakable venture, CityAirbus, is intended for numerous travelers and will at first be moved by a pilot before going completely independent

source TechinAsia

Baidu invest in xPerception Baidu invest in xPerceptionComments Off

Including xPerception is the new step to strengthen the power of Chinese giant Baidu

Baidu, the administrator of China’s prevailing on the web index, has gotten US start-up xPerception, established by previous specialists from Software, web and PC benefits firm Magic Leap, as it proceeds in its journey to pull in the best ability in Silicon Valley.

xPerception, which makes Vision observation Software and equipment with applications in mechanical autonomy and virtual reality, will keep on developing their center Technology under Baidu’s exploration unit, the Chinese firm said in an announcement on Thursday.

Baidu is focusing on outside work force and Technology as a component of a more extensive drive to refocus organization assets on creating computerized reasoning abilities.

Incomes from the company’s center hunt unit got hammered a year ago when the Chinese government fixed online promotion directions, separating a lump of existing sponsors with new qualification prerequisites. The declaration comes as other Chinese Tech firms battle with administrative pushback on acquisitions in the U.S. showcase.

Baidu Research & Development

Established in Mountain View, California, in 2016 by previous Magic Leap engineers Bao Yingze and Chen Mingyu, xPerception will have its center group joining Baidu Research and proceeding to build up the organization’s center Technology – visual inertial synchronous localization and mapping.

The span of the arrangement is obscure, and Baidu declined to remark past a statement. The takeover is the most recent in a series of speculations gone for fortifying Baidu’s initiative in computerized reasoning.

Not long ago, it contracted previous Microsoft official Lu Qi, a main AI researcher, as its head-working officer. The firm additionally procured Beijing start-up Raven Tech, which represents considerable authority in voice-controlled AI, and coordinated its group into its brilliant home gadgets business.

Baidu CEO

Baidu CEO Robin Li has encouraged the Chinese government to issue more green cards so that Chinese Technology organizations can pull in more gifted Silicon Valley engineers.

 

The organization has been concentrating on AI to recover its footing after the Chinese government’s more tightly web based publicizing directions hosed its center web index business.

The xPerception securing is relied upon to additionally fortify the utilization of Baidu’s visual observation Technology in “key undertakings like expanded reality and self-governing driving, quickening the improvement of AI-based items”, the organization said.

“The arrangement of AI and machine learning could be problematic to plans of action in the way that the presentation of Smartphone was. Also, that implies substantial organizations must contribute to keep up market position,” said Krik Boodry, an investigator at New Street Research.

 AI-controlled

Baidu is contending in AI-controlled items, for example, self-sufficient driving with any semblance of Alphabet and Uber Technologies and top ability is viewed as the most pressing asset to pick up the high ground in the war zone.

Robin Li Yanhong, Baidu’s CEO, has even asked the Chinese government to issue more green cards so that Chinese Technology organizations can draw in more gifted Beijing Silicon Valley engineers, who might be put off by US President Donald Trump’s prohibitive movement arrangements.

The organization is setting up a moment innovative work office in the region, including 150 representatives.

In late March, it commenced its first abroad grounds enrollment battle, going to top US examine colleges, for example, Carnegie Mellon, Berkeley and Stanford to lift its AI ability pool.

Chinese Online Property Market Appears Set For Lengthy Downturn Chinese Online Property Market Appears Set For Lengthy DownturnComments Off

China’s online property market industry appears set for a prolonged downturn that will last far into 2017 and potentially beyond, according to analysts who say government policies intended to steady the housing sector have depressed sales and have had the expected effect of reducing demand for the online property services.

The projection of an extended downturn in the online property sector follows years of both growth and contraction, and the volatility in the market is one of the reasons that the government is imposing strict rules to avoid a housing market crash. If China were to experience a housing market bubble that burst, it would create significantly greater economic problems affecting more sectors than a narrower decline affecting just the property market.



The declining Chinese property market “is entering a long winter for at least six months.

According to a report released this week by economic analysts Alvin Jiang and Alan Hellawell from Deutsche Bank, the declining Chinese property market “is entering a long winter for at least six months.”

The South China Morning Post notes that the analysts believe that this downturn will last through to end of 2017, which could mean it lasts even longer — potentially into 2018. The analysts say that the decrease in the market can be directly connected to government policies that aim to avoid a housing market crash by imposing strict requirements on several important factors such as managing property prices and limiting transactions. [1]

In their report, the analysts said, “Both the online property transaction business and the related listing business are suffering from the cold property market. Continuing strict policies have frozen transactions and hurt the desire of property agents to spend,” which has led to major drops in property transactions. For example, the report says that the volume of property transactions in China’s top 10 cities dropped 25 percent in October.

 

The Chinese Online Property portals

Given the downturn, the analysts decided to downgrade their rating of the online property portal sales SouFun to “sell,” citing “continuing weakness” in the sector as well as the company’s apparent “scaling down” of operations. The analysts also downgrade 58.com — another online property sales portal — to “hold” rather than “buy” for similar reasons, because it “reflect[s] our concern on the continuing weakness in the property segment.”

However, a blog post on Barron’s Asia notes that the analysts’ report appears to be late in coming, because the property market was already experiencing a freeze before the release of the findings. [2]

“Isn’t Deutsche a bit too late to the game?” asked the blog post, which noted that SouFun had already dropped 60 percent in value and 58.com had experienced a similar 50 percent decrease this year.

The conclusions on the downturn in the market are in contrast to news reports earlier this year which said that SouFun was among several online property companies enjoying a rebound of growth.

For example, Bloomberg Technology reported as recently as March this year that due to a combination of government stimulus funding and a growth in the property market SouFun recovered 25 percent on the Bloomberg China-U.S. Equity Index compared to February this year. [3]

The Deutsche Bank analysis underscores the unpredictability and volatility of the housing market, and suggests that online property companies might need to rethink their strategies for 2017.

 

[1] http://www.scmp.com/business/companies/article/2056007/chinas-online-property-agencies-face-prolonged-downturn-analysts

[2] http://blogs.barrons.com/asiastocks/2016/12/14/chinas-property-market-is-freezing-up-sell-this-stock-now/

[3] https://www.bloomberg.com/news/articles/2016-03-27/online-property-companies-soar-on-china-s-real-estate-recovery

 

4 http://marketingtochina.com/generate-clients-requests-real-estate-field/

Facebook Attempts To ‘Friend’ China With Censorship Tool Facebook Attempts To ‘Friend’ China With Censorship ToolComments Off

Facebook, the social networking site that has long been banned in China, is reportedly devising a tool that will automatically censor certain users’ posts and prevent people in some geographic locations from seeing information that could be controversial in China — steps seen as an attempt by the company to get the ban lifted.

Removing the prohibition would be a massive boost to Facebook in terms of millions of potential new users, and the business possibilities such as new advertising. Gaining access to the Chinese internet market would allow the company to compete with such popular domestic social networking sites as Renren, which was one of the earliest such sites, or more recent alternatives that have gained success including WeChat and Weibo. [1]

The financial incentive alone is seen as the reason why Facebook, under the leadership of Chief Executive Mark Zuckerberg, is said to be developing censorship software, as first reported last month by the New York Times. If Facebook can devise software that helps block features that the Chinese government opposes, it could ultimately convince the government to lift the bar on Facebook operating in the country.

Facebook does not give any comments

Facebook has declined to comment to news organizations about the tool, but several sources from the social networking site told the Times that the tool under secret development would allow a third party to track stories that are proving popular and being shared widely on the site, and block content seen as inappropriate in China. This means that if a Chinese Facebook user were to try and share a controversial story about the country’s government, the third party would already be tracking it and could block others in China from seeing the story. [2]

Under this approach Facebook could still potentially claim in public to not be suppressing content, because the Times says that the third party — and not Facebook — would conduct the censoring.

Censorship in China

If successful, the censorship tool could help to reverse the ban that the Chinese government put in place back in 2009 following the riots in the Chinese province of Xinjiang. China believed that Facebook helped activists who supported independence from the country for Xinjiang to spread information that exacerbated the riots. It swiftly blocked Facebook in its entirety. Instead, China only allowed social networking sites like Renren to exist, because they complied with all government requirements on content monitoring and filtering. [3]

Since then, Zuckerberg has taken steps in recent years that are seen as trying to reach a compromise with the Chinese, including visits to the country and giving a speech in Mandarin. However, those efforts have to date not led to any widespread permission for Facebook to operate on the mainland. [4]

The South China Morning Post reported in September 2013 that some access to the site is possible in the Shanghai free trade zone, but that is a limited market compared to an entire country. [5]

Therefore, it appears that Facebook realizes it needs to take extra steps to lift the ban that remains in place, and its censorship tool could be one way for it to “friend” the Chinese government.

[1] http://blog.tutorming.com/business/chinese-social-media-sites

[2] http://www.nytimes.com/2016/11/22/technology/facebook-censorship-tool-china.html?_r=0

[3] https://en.wikipedia.org/wiki/Censorship_of_Facebook

[4] http://www.investopedia.com/articles/investing/042915/why-facebook-banned-china.asp

[5] http://www.scmp.com/news/china/article/1316598/exclusive-china-lift-ban-facebook-only-within-shanghai-free-trade-zone

10 Things to know about the Chinese fashion brands 10 Things to know about the Chinese fashion brandsComments Off

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to know about fashion in China.

1. A new wave of Fashion in China

The new generation of Chinese young people have developed a taste to differentiate themselves from others and they show it in the way they dress. Chinese consumers today are not afraid to express their ideas on fashion. They dress differently, trying to find their own way and buy more in order to differentiate than to have the same as everyone. They want to wear clothes that represent their personality and attitude. This is why luxury brands and fashion designer must be creative and fully fledged collections to attract such Chinese consumers hungry for unique items.

2. The Chinese want to discover foreign brands

Chinese consumers are hungry for new and willing to try new brands. In 2001, when the UNIQLO brand of “fast fashion” Japanese moved to Shanghai, it was the opening a revolution in the minds of Chinese youth and then they wanted to discover even more fashion brands. Thus, brands such as Zara and H & M have brought a wave of fashion in China and then won the heart of Chinese youth. The Chinese prefer foreign brands to Chinese brands because of the designs. The new Chinese middle class no longer consumes only luxury brands such as LV, Gucci, Chanel, but also took into account other lower-end brands but also trend among young people.

3. The influence of Western fashion trends in China

Western trends and celebrities have a certain prestige that attract many Chinese people. They are inspired by celebrities they see in the fashion magazines, Films, Videos. Most foreign brands are taking Western models to promote their brand in China. Tag Heuer the Swiss watch brand ambassador took several celebrities for its campains such as Patrick Dempsey or the British top model Cara Delevingne.

4. The best ways to stay connected on fashion in China

 

The new generation of young Chinese starts to look for the news about fashion trends. They are looking for various fashion brands through various channels. The Chinese are very connected and use internet to discover a brand. H & M has entered the Chinese mainland in 2009, and the Chinese fashion community then discovered the brand and other foreign brand through internet. There is the phenomenon in China the KOLs, the “Key Opinion Leader” who are people who strongly influence Chinese consumers. Most often these are fashion bloggers who share their ideas about fashion and talk about current trends in fashion in the West to Chinese consumers.

 

5. Fashion and Luxury worth the money Chinese

Chinese consumers are willing to spend a fortune on luxury goods and fashion. There is a saying “something has value if it is rare.” Indeed, the Chinese love the products from limited edition, which are not always available on the Chinese market, the Chinese will therefore travel abroad in order to acquire these rare products.

6. Good advertising is a must for a fashion brand

Chinese consumers are very sensitive to beautiful adverts for the fashion industry. For a luxury brand or fashion, it is important to be seen in many fashion magazines such as Vogue, Elle, Glamour those will be consulted by the Chinese people. A good brand visibility shows great awareness for the brand that will attract the attention of the Chinese consumer.

7. A Chinese group always focused on the social status

Although the behavior of Chinese consumers for luxury goods has changed, it remains all the same a small group that still buys for social status. A group called “Tuhao” in Chinese which refers to people who spend their money on luxury. These purchases to show social status will give luxury brands an important place in the Chinese market.

8. fashion brands and social networks

Chinese consumers are more than 680 million to be connected to the Internet, especially on social networks. It is first necessary for a luxury brand to be well placed in the list of sites on the Chinese search engine Baidu when the consumer goes to research on the brand. Then, to promote the brand can do that through fashion blogs and fashion-based websites to raise awareness of the Chinese consumer. The most effective tool is the Chinese social networks like Weibo and WeChat to communicate with Chinese consumers. Weibo is the first social network in China to allow users to post information on any and receive feedback from audiences. It is therefore crucial for a fashion brand to create an advertising campaign on Weibo. On WeChat, the communication method differs slightly from Weibo. On WeChat, the user will share the contents of the brand to its family circle, which will give users confidence in the brand and the brand it will be easier to target new consumers.

9. The mini video to promote themselves in China

The videos are the new marketing strategy trend: share content through mini-videos is another way to communicate with your Chinese consumer. With Chinese consumers spend their time on their mobile, an advertising campaign through a video is the best way to captivate the audience.

10. Finding the right agency that will help you establish yourself in China

Another way to increase brand awareness is through a PR agency, or markeitng agency to help your business. The agency can help your brand to establish itself in China, or help improve the visibility of your brand to Chinese consumers.

 

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New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streaming New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streamingComments Off

The Chinese social media landscape is unique, fragmented, and the most dynamic of the world. It requires a lot of attention to keep informed of the latest innovations that pop up.With the rise of Tencent’s WeChat that gathers Facebook and Whatsapp functions and Weibo, the Chinese equivalent of Twitter, social media in China is booming. At the same time, mobile internet is growing. According to the China Internet Network Information Center (CNNIC), the number of mobile internet users hit 656 million in June 2016, making up 92.5% of the 709.58 million internet users. Among all mobile internet users, 91.7% of them have 3G and 4G networks. This high mobile Internet penetration adds a new dimension to the developmentof social media. Here are three new trends of Chinese social media that brands and companies should take into account for their digital strategy to reach the Chinese consumers.

WeChat Mini-apps: the accelerating decline of mobile apps

The most popular instant messaging app in China, Tencent’s WeChat, is booming at 806 million monthly active users (MAU). According to Kantar’s China Social Media Impact Report (2016 April), WeChat is the most widely used instant messaging or chat app in China, with 75.9% reach among internet users at the end of 2015 (compared to 68.6% in July 2015).     In September 2016, WeChat launched a new function called Mini-apps.Mini-apps allow users to use apps directly in WeChat without installing anything. Users simply have to scan a QR code or to search the name to open an app. Apps will be everywhere, ready to use at any time without occupying too much storage memory. This new function is still in private beta, and a large number of WeChat users are looking forward to trying it.   Currently, WeChat users open the app 14.5 times and spend 48 minutes per day on average. It is foreseeable that Mini-apps will attract users to use WeChat more frequently and to spend even more time using it. This new function may accelerate the disappearance of mobile apps with a small user group, and contributes towards consolidating social media apps market. According to Gartner, 20% of brands will abandon their mobile APPs by 2019 because APPs are not paying off.

SinaWeibo KOL economy: a new e-commerce real-m

SinaWeibo is the biggest Chinese microblogging website, with 282 million monthly active users. Microblogs allow users to follow famous celebrities and enable the emergence of key opinion leaders (KOLs), who mainly earn money from advertising and cooperation with third parties. However, some fashion KOLs on Weibo successfully created a new e-commerce modelthat quickly pays for itself. These KOLs usually own their fashion shops on Taobao, the biggest e-commerce platform in China. They accumulate a large number of followers on SinaWeibo and bring the traffic to their Taobao stores by a simple link. For instance, the most famous fashion KOL Zhang Dayi has 450 million followers on SinaWeibo. Baidureported that Zhang Dayi’sTaobao shop achieved 300 million RMB sales (44.53 million USD) in 2015.   The cost of KOL e-commerce model is much lower than traditional fashion companies. These KOLs are known for their good tastes in clothing, and they succeed in getting a lot of followers with similar fashion style. KOLs post pictures wearing new clothes on SinaWeibo and can receive instant feedback from followers. They can then produce these clothes within seven days and bring new arrival on Taobao shops. Precise targeting and immediate feedback bring high conversion rate for Taobao shops. SinaWeibo platform also helps KOLs to save marketing spending, and just-in-time production limits storage costs.

Live streaming flourishes in China

The live streaming market is booming in China. The current market value of this industry is estimated at 9 billion RMB (1.33 billion USD). Chinese main internet media Sina reported that in 2016, China has at least 200 live streaming platforms on which are connected 325 million active users. More than the half of them are millennials. The huge number of mobile usersbase and high popularity of 3G and 4G mobile networks facilitate the development of the live streaming industry, which grows increasingly attractive. Therefore, even internet giants want a piece of the action: Tencent introduced its live streaming platform in 2010 that focuses on game live. SinaWeibo and Taobao also have developed live streaming functions in their apps to enhance traffic.   Live streaming succeeded in grabbing the netizens’ attention. They spend much of their idle time watching live streams, on average 387 thousand hours on SinaWeibo live streaming platform every day. However, SinaWeibo does not offer the fastest live streaming service. Inke was established in May 2015 and became the biggest live streaming app within one year. Users who watch live streams can buy virtual gifts with real money and send these gifts to their favorite hosts. Regarding hosts, beyond advertisement income from third parties, live stream platforms typically share income with hosts. For instance, Inke usually collects 70% and leave 30% of revenues to hosts. Furthermore, Chinese users are also developing payment habits for these platforms. For instance, for the second largest live streaming App YY, the number of monthly paid users has grown 63.7% in three years.   Live streaming is now perceived as one of most potential industries in e-commerce. Once these hosts have accumulated a large number of followers on live platforms, it is possible for them to monetize traffic through different ways. They could even think about setting up business models similar to KOL e-commerce ones.

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