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Baidu Apollo, next Chinese Top Innovation Baidu Apollo, next Chinese Top InnovationComments Off

Apollo launched by Chinese Giant Baidu will make a whole new change in automatic transport system

As of late, Kitty Hawk (sponsored by Google’s Larry Page) got consideration for exhibiting its variant of a flying car, which requires no pilot permit. In a smooth video, the model vehicle is seen to float through the waters before drifting around 15 feet noticeable all around. However, strangely, Kitty Hawk Flyer may not be the main car taking off noticeable all around.

The idea of vertical take-off and landing (VTOP), or flying cars, enables flying machine to achieve high speeds without requiring runways, rather taking off like helicopters. A couple of the many names that are as of now dealing with VTOP outlines are Lilium, Uber, and Airbus. This is what they’re doing.

Baidu Top of innovation

1. Lilium in China

The Munich-based firm Lilium brings the idea of customized, clean, and moderate air goes to everybody. The airplane idea was started in 2013 by CEO and prime supporter Daniel Wiegand and now gets the sponsorship of financial specialists like Skype fellow benefactor Niklas Zennström and Wunderlist originator Christian Reber.

The Lilium Jet is the world’s first all-electric VTOL fly and gloats a mark mid-air move from float mode to wing-borne forward flights. The outflow free flies have zero operational natural effect, as per the organization. Lilium administrations will be accessible on request with a straightforward snap that enables clients to arrange an air maneuver to the adjacent landing cushion and “bring off with a push of a catch.” Its on-request air transport is required to transform into a reality in 2025. The firm is working effectively with driving portability specialist organizations to convey an across the board client encounter from booking to landing. source DaxueFirm

2. Uber in China

A predominant name in the car-sharing industry, Uber is not extremely a long ways behind in moving ground transportation to the skies.

The underlying expectation of Uber’s flying dream was distributed in its white paper discharged the previous fall, which laid out a future loaded with on-request air transportation that would abbreviate a two-hour drive from San Jose to San Francisco to a 15-minute flight. Uber has as of now collaborated with the world’s biggest charging system, Charge Point, to create exceptional chargers for its armada of electric flying cars at Uber Elevate Vertiports by 2020.

3. Airbus

The European aviation monster Airbus is tending to the fate of urban flying through its particular undertakings. At Geneva’s Motor Show in 2017, it uncovered its idea outline as a team with the amazing mentor developer Italdesign. Through its particular usefulness, the car will work both on ground and air. The plan of the cutting edge extends, called Pop-up System, contains completely electric capacities, alongside a container for two travelers. The case on wheels is empowered by a computerized reasoning (AI) handle that gets comfortable with the individual administrator and offers the most ideal courses and travel alternatives.

Airbus has been seeking after its flying-taxi activity since 2016. Extend Vahana is a self-steered flying vehicle idea that includes building up another kind of vehicle for individual traveler and load transport. Vahana utilizes VTOL, alongside sense-and-maintain a strategic distance from innovation, and is slated to be tried toward the finish of 2017. Not at all like Vahana, Airbus’ other unmistakable venture, CityAirbus, is intended for numerous travelers and will at first be moved by a pilot before going completely independent

source TechinAsia

Baidu invest in xPerception Baidu invest in xPerceptionComments Off

Including xPerception is the new step to strengthen the power of Chinese giant Baidu

Baidu, the administrator of China’s prevailing on the web index, has gotten US start-up xPerception, established by previous specialists from Software, web and PC benefits firm Magic Leap, as it proceeds in its journey to pull in the best ability in Silicon Valley.

xPerception, which makes Vision observation Software and equipment with applications in mechanical autonomy and virtual reality, will keep on developing their center Technology under Baidu’s exploration unit, the Chinese firm said in an announcement on Thursday.

Baidu is focusing on outside work force and Technology as a component of a more extensive drive to refocus organization assets on creating computerized reasoning abilities.

Incomes from the company’s center hunt unit got hammered a year ago when the Chinese government fixed online promotion directions, separating a lump of existing sponsors with new qualification prerequisites. The declaration comes as other Chinese Tech firms battle with administrative pushback on acquisitions in the U.S. showcase.

Baidu Research & Development

Established in Mountain View, California, in 2016 by previous Magic Leap engineers Bao Yingze and Chen Mingyu, xPerception will have its center group joining Baidu Research and proceeding to build up the organization’s center Technology – visual inertial synchronous localization and mapping.

The span of the arrangement is obscure, and Baidu declined to remark past a statement. The takeover is the most recent in a series of speculations gone for fortifying Baidu’s initiative in computerized reasoning.

Not long ago, it contracted previous Microsoft official Lu Qi, a main AI researcher, as its head-working officer. The firm additionally procured Beijing start-up Raven Tech, which represents considerable authority in voice-controlled AI, and coordinated its group into its brilliant home gadgets business.

Baidu CEO

Baidu CEO Robin Li has encouraged the Chinese government to issue more green cards so that Chinese Technology organizations can pull in more gifted Silicon Valley engineers.

 

The organization has been concentrating on AI to recover its footing after the Chinese government’s more tightly web based publicizing directions hosed its center web index business.

The xPerception securing is relied upon to additionally fortify the utilization of Baidu’s visual observation Technology in “key undertakings like expanded reality and self-governing driving, quickening the improvement of AI-based items”, the organization said.

“The arrangement of AI and machine learning could be problematic to plans of action in the way that the presentation of Smartphone was. Also, that implies substantial organizations must contribute to keep up market position,” said Krik Boodry, an investigator at New Street Research.

 AI-controlled

Baidu is contending in AI-controlled items, for example, self-sufficient driving with any semblance of Alphabet and Uber Technologies and top ability is viewed as the most pressing asset to pick up the high ground in the war zone.

Robin Li Yanhong, Baidu’s CEO, has even asked the Chinese government to issue more green cards so that Chinese Technology organizations can draw in more gifted Beijing Silicon Valley engineers, who might be put off by US President Donald Trump’s prohibitive movement arrangements.

The organization is setting up a moment innovative work office in the region, including 150 representatives.

In late March, it commenced its first abroad grounds enrollment battle, going to top US examine colleges, for example, Carnegie Mellon, Berkeley and Stanford to lift its AI ability pool.

Chinese Online Property Market Appears Set For Lengthy Downturn Chinese Online Property Market Appears Set For Lengthy DownturnComments Off

China’s online property market industry appears set for a prolonged downturn that will last far into 2017 and potentially beyond, according to analysts who say government policies intended to steady the housing sector have depressed sales and have had the expected effect of reducing demand for the online property services.

The projection of an extended downturn in the online property sector follows years of both growth and contraction, and the volatility in the market is one of the reasons that the government is imposing strict rules to avoid a housing market crash. If China were to experience a housing market bubble that burst, it would create significantly greater economic problems affecting more sectors than a narrower decline affecting just the property market.



The declining Chinese property market “is entering a long winter for at least six months.

According to a report released this week by economic analysts Alvin Jiang and Alan Hellawell from Deutsche Bank, the declining Chinese property market “is entering a long winter for at least six months.”

The South China Morning Post notes that the analysts believe that this downturn will last through to end of 2017, which could mean it lasts even longer — potentially into 2018. The analysts say that the decrease in the market can be directly connected to government policies that aim to avoid a housing market crash by imposing strict requirements on several important factors such as managing property prices and limiting transactions. [1]

In their report, the analysts said, “Both the online property transaction business and the related listing business are suffering from the cold property market. Continuing strict policies have frozen transactions and hurt the desire of property agents to spend,” which has led to major drops in property transactions. For example, the report says that the volume of property transactions in China’s top 10 cities dropped 25 percent in October.

 

The Chinese Online Property portals

Given the downturn, the analysts decided to downgrade their rating of the online property portal sales SouFun to “sell,” citing “continuing weakness” in the sector as well as the company’s apparent “scaling down” of operations. The analysts also downgrade 58.com — another online property sales portal — to “hold” rather than “buy” for similar reasons, because it “reflect[s] our concern on the continuing weakness in the property segment.”

However, a blog post on Barron’s Asia notes that the analysts’ report appears to be late in coming, because the property market was already experiencing a freeze before the release of the findings. [2]

“Isn’t Deutsche a bit too late to the game?” asked the blog post, which noted that SouFun had already dropped 60 percent in value and 58.com had experienced a similar 50 percent decrease this year.

The conclusions on the downturn in the market are in contrast to news reports earlier this year which said that SouFun was among several online property companies enjoying a rebound of growth.

For example, Bloomberg Technology reported as recently as March this year that due to a combination of government stimulus funding and a growth in the property market SouFun recovered 25 percent on the Bloomberg China-U.S. Equity Index compared to February this year. [3]

The Deutsche Bank analysis underscores the unpredictability and volatility of the housing market, and suggests that online property companies might need to rethink their strategies for 2017.

 

[1] http://www.scmp.com/business/companies/article/2056007/chinas-online-property-agencies-face-prolonged-downturn-analysts

[2] http://blogs.barrons.com/asiastocks/2016/12/14/chinas-property-market-is-freezing-up-sell-this-stock-now/

[3] https://www.bloomberg.com/news/articles/2016-03-27/online-property-companies-soar-on-china-s-real-estate-recovery

 

4 http://marketingtochina.com/generate-clients-requests-real-estate-field/

Facebook Attempts To ‘Friend’ China With Censorship Tool Facebook Attempts To ‘Friend’ China With Censorship ToolComments Off

Facebook, the social networking site that has long been banned in China, is reportedly devising a tool that will automatically censor certain users’ posts and prevent people in some geographic locations from seeing information that could be controversial in China — steps seen as an attempt by the company to get the ban lifted.

Removing the prohibition would be a massive boost to Facebook in terms of millions of potential new users, and the business possibilities such as new advertising. Gaining access to the Chinese internet market would allow the company to compete with such popular domestic social networking sites as Renren, which was one of the earliest such sites, or more recent alternatives that have gained success including WeChat and Weibo. [1]

The financial incentive alone is seen as the reason why Facebook, under the leadership of Chief Executive Mark Zuckerberg, is said to be developing censorship software, as first reported last month by the New York Times. If Facebook can devise software that helps block features that the Chinese government opposes, it could ultimately convince the government to lift the bar on Facebook operating in the country.

Facebook does not give any comments

Facebook has declined to comment to news organizations about the tool, but several sources from the social networking site told the Times that the tool under secret development would allow a third party to track stories that are proving popular and being shared widely on the site, and block content seen as inappropriate in China. This means that if a Chinese Facebook user were to try and share a controversial story about the country’s government, the third party would already be tracking it and could block others in China from seeing the story. [2]

Under this approach Facebook could still potentially claim in public to not be suppressing content, because the Times says that the third party — and not Facebook — would conduct the censoring.

Censorship in China

If successful, the censorship tool could help to reverse the ban that the Chinese government put in place back in 2009 following the riots in the Chinese province of Xinjiang. China believed that Facebook helped activists who supported independence from the country for Xinjiang to spread information that exacerbated the riots. It swiftly blocked Facebook in its entirety. Instead, China only allowed social networking sites like Renren to exist, because they complied with all government requirements on content monitoring and filtering. [3]

Since then, Zuckerberg has taken steps in recent years that are seen as trying to reach a compromise with the Chinese, including visits to the country and giving a speech in Mandarin. However, those efforts have to date not led to any widespread permission for Facebook to operate on the mainland. [4]

The South China Morning Post reported in September 2013 that some access to the site is possible in the Shanghai free trade zone, but that is a limited market compared to an entire country. [5]

Therefore, it appears that Facebook realizes it needs to take extra steps to lift the ban that remains in place, and its censorship tool could be one way for it to “friend” the Chinese government.

[1] http://blog.tutorming.com/business/chinese-social-media-sites

[2] http://www.nytimes.com/2016/11/22/technology/facebook-censorship-tool-china.html?_r=0

[3] https://en.wikipedia.org/wiki/Censorship_of_Facebook

[4] http://www.investopedia.com/articles/investing/042915/why-facebook-banned-china.asp

[5] http://www.scmp.com/news/china/article/1316598/exclusive-china-lift-ban-facebook-only-within-shanghai-free-trade-zone

10 Things to know about the Chinese fashion brands 10 Things to know about the Chinese fashion brandsComments Off

What was the vision of Chinese about fashion 10 years before ? In the eyes of the Chinese luxury and fashion were only a matter of sign of wealth and status. Today, the Chinese have developed a real taste for luxury and fashion. Their vision has completely changed. Here are 10 things you need to know about fashion in China.

1. A new wave of Fashion in China

The new generation of Chinese young people have developed a taste to differentiate themselves from others and they show it in the way they dress. Chinese consumers today are not afraid to express their ideas on fashion. They dress differently, trying to find their own way and buy more in order to differentiate than to have the same as everyone. They want to wear clothes that represent their personality and attitude. This is why luxury brands and fashion designer must be creative and fully fledged collections to attract such Chinese consumers hungry for unique items.

2. The Chinese want to discover foreign brands

Chinese consumers are hungry for new and willing to try new brands. In 2001, when the UNIQLO brand of “fast fashion” Japanese moved to Shanghai, it was the opening a revolution in the minds of Chinese youth and then they wanted to discover even more fashion brands. Thus, brands such as Zara and H & M have brought a wave of fashion in China and then won the heart of Chinese youth. The Chinese prefer foreign brands to Chinese brands because of the designs. The new Chinese middle class no longer consumes only luxury brands such as LV, Gucci, Chanel, but also took into account other lower-end brands but also trend among young people.

3. The influence of Western fashion trends in China

Western trends and celebrities have a certain prestige that attract many Chinese people. They are inspired by celebrities they see in the fashion magazines, Films, Videos. Most foreign brands are taking Western models to promote their brand in China. Tag Heuer the Swiss watch brand ambassador took several celebrities for its campains such as Patrick Dempsey or the British top model Cara Delevingne.

4. The best ways to stay connected on fashion in China

 

The new generation of young Chinese starts to look for the news about fashion trends. They are looking for various fashion brands through various channels. The Chinese are very connected and use internet to discover a brand. H & M has entered the Chinese mainland in 2009, and the Chinese fashion community then discovered the brand and other foreign brand through internet. There is the phenomenon in China the KOLs, the “Key Opinion Leader” who are people who strongly influence Chinese consumers. Most often these are fashion bloggers who share their ideas about fashion and talk about current trends in fashion in the West to Chinese consumers.

 

5. Fashion and Luxury worth the money Chinese

Chinese consumers are willing to spend a fortune on luxury goods and fashion. There is a saying “something has value if it is rare.” Indeed, the Chinese love the products from limited edition, which are not always available on the Chinese market, the Chinese will therefore travel abroad in order to acquire these rare products.

6. Good advertising is a must for a fashion brand

Chinese consumers are very sensitive to beautiful adverts for the fashion industry. For a luxury brand or fashion, it is important to be seen in many fashion magazines such as Vogue, Elle, Glamour those will be consulted by the Chinese people. A good brand visibility shows great awareness for the brand that will attract the attention of the Chinese consumer.

7. A Chinese group always focused on the social status

Although the behavior of Chinese consumers for luxury goods has changed, it remains all the same a small group that still buys for social status. A group called “Tuhao” in Chinese which refers to people who spend their money on luxury. These purchases to show social status will give luxury brands an important place in the Chinese market.

8. fashion brands and social networks

Chinese consumers are more than 680 million to be connected to the Internet, especially on social networks. It is first necessary for a luxury brand to be well placed in the list of sites on the Chinese search engine Baidu when the consumer goes to research on the brand. Then, to promote the brand can do that through fashion blogs and fashion-based websites to raise awareness of the Chinese consumer. The most effective tool is the Chinese social networks like Weibo and WeChat to communicate with Chinese consumers. Weibo is the first social network in China to allow users to post information on any and receive feedback from audiences. It is therefore crucial for a fashion brand to create an advertising campaign on Weibo. On WeChat, the communication method differs slightly from Weibo. On WeChat, the user will share the contents of the brand to its family circle, which will give users confidence in the brand and the brand it will be easier to target new consumers.

9. The mini video to promote themselves in China

The videos are the new marketing strategy trend: share content through mini-videos is another way to communicate with your Chinese consumer. With Chinese consumers spend their time on their mobile, an advertising campaign through a video is the best way to captivate the audience.

10. Finding the right agency that will help you establish yourself in China

Another way to increase brand awareness is through a PR agency, or markeitng agency to help your business. The agency can help your brand to establish itself in China, or help improve the visibility of your brand to Chinese consumers.

 

For More Information :

New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streaming New trends of Chinese social media: Mini-apps, KOL e-commerce, and live streamingComments Off

The Chinese social media landscape is unique, fragmented, and the most dynamic of the world. It requires a lot of attention to keep informed of the latest innovations that pop up.With the rise of Tencent’s WeChat that gathers Facebook and Whatsapp functions and Weibo, the Chinese equivalent of Twitter, social media in China is booming. At the same time, mobile internet is growing. According to the China Internet Network Information Center (CNNIC), the number of mobile internet users hit 656 million in June 2016, making up 92.5% of the 709.58 million internet users. Among all mobile internet users, 91.7% of them have 3G and 4G networks. This high mobile Internet penetration adds a new dimension to the developmentof social media. Here are three new trends of Chinese social media that brands and companies should take into account for their digital strategy to reach the Chinese consumers.

WeChat Mini-apps: the accelerating decline of mobile apps

The most popular instant messaging app in China, Tencent’s WeChat, is booming at 806 million monthly active users (MAU). According to Kantar’s China Social Media Impact Report (2016 April), WeChat is the most widely used instant messaging or chat app in China, with 75.9% reach among internet users at the end of 2015 (compared to 68.6% in July 2015).     In September 2016, WeChat launched a new function called Mini-apps.Mini-apps allow users to use apps directly in WeChat without installing anything. Users simply have to scan a QR code or to search the name to open an app. Apps will be everywhere, ready to use at any time without occupying too much storage memory. This new function is still in private beta, and a large number of WeChat users are looking forward to trying it.   Currently, WeChat users open the app 14.5 times and spend 48 minutes per day on average. It is foreseeable that Mini-apps will attract users to use WeChat more frequently and to spend even more time using it. This new function may accelerate the disappearance of mobile apps with a small user group, and contributes towards consolidating social media apps market. According to Gartner, 20% of brands will abandon their mobile APPs by 2019 because APPs are not paying off.

SinaWeibo KOL economy: a new e-commerce real-m

SinaWeibo is the biggest Chinese microblogging website, with 282 million monthly active users. Microblogs allow users to follow famous celebrities and enable the emergence of key opinion leaders (KOLs), who mainly earn money from advertising and cooperation with third parties. However, some fashion KOLs on Weibo successfully created a new e-commerce modelthat quickly pays for itself. These KOLs usually own their fashion shops on Taobao, the biggest e-commerce platform in China. They accumulate a large number of followers on SinaWeibo and bring the traffic to their Taobao stores by a simple link. For instance, the most famous fashion KOL Zhang Dayi has 450 million followers on SinaWeibo. Baidureported that Zhang Dayi’sTaobao shop achieved 300 million RMB sales (44.53 million USD) in 2015.   The cost of KOL e-commerce model is much lower than traditional fashion companies. These KOLs are known for their good tastes in clothing, and they succeed in getting a lot of followers with similar fashion style. KOLs post pictures wearing new clothes on SinaWeibo and can receive instant feedback from followers. They can then produce these clothes within seven days and bring new arrival on Taobao shops. Precise targeting and immediate feedback bring high conversion rate for Taobao shops. SinaWeibo platform also helps KOLs to save marketing spending, and just-in-time production limits storage costs.

Live streaming flourishes in China

The live streaming market is booming in China. The current market value of this industry is estimated at 9 billion RMB (1.33 billion USD). Chinese main internet media Sina reported that in 2016, China has at least 200 live streaming platforms on which are connected 325 million active users. More than the half of them are millennials. The huge number of mobile usersbase and high popularity of 3G and 4G mobile networks facilitate the development of the live streaming industry, which grows increasingly attractive. Therefore, even internet giants want a piece of the action: Tencent introduced its live streaming platform in 2010 that focuses on game live. SinaWeibo and Taobao also have developed live streaming functions in their apps to enhance traffic.   Live streaming succeeded in grabbing the netizens’ attention. They spend much of their idle time watching live streams, on average 387 thousand hours on SinaWeibo live streaming platform every day. However, SinaWeibo does not offer the fastest live streaming service. Inke was established in May 2015 and became the biggest live streaming app within one year. Users who watch live streams can buy virtual gifts with real money and send these gifts to their favorite hosts. Regarding hosts, beyond advertisement income from third parties, live stream platforms typically share income with hosts. For instance, Inke usually collects 70% and leave 30% of revenues to hosts. Furthermore, Chinese users are also developing payment habits for these platforms. For instance, for the second largest live streaming App YY, the number of monthly paid users has grown 63.7% in three years.   Live streaming is now perceived as one of most potential industries in e-commerce. Once these hosts have accumulated a large number of followers on live platforms, it is possible for them to monetize traffic through different ways. They could even think about setting up business models similar to KOL e-commerce ones.

3 great strategies on the Social Medias in China 3 great strategies on the Social Medias in ChinaComments Off

Today there is more than 600 million internet users in China, and they all use the social Medias, every time. It’s essential to be present in the social media when doing business in China. Here are three great strategies on the social Medias in China.

1.      Using O2O

O2O is a digital marketing strategy that means Online-to-offline. It’s the concept to attract consumers by internet to make them go on te shops. A lot of social Medias use this technic. We find amongt the most active WeChat. IT’s a mobile app which allows its users to send texts messages, vocals messages, photos and videos. It was developed by Tencent in 2011. There is now 468 million users each month. This app is more used than the texts in China. WeChat also allows companies to be in by having a site: like that users can follow this page and be aware of the news of the company. Here we can set up O2O. The company has to describe its products well on the app to allow its followers to know its services. This is a first step which will conduct people in the shops. This strategy is very effective and make themselves known very quickly and by a large number of people, because everything can be shared on a social media and Chinese internet users who like a company will enjoy sharing it with its address book. A lot of companies have already used this strategy. For example, Mont Blanc, pen maker, set up a exposition in Shanghai, and invite all its WeChat followers to come to the exposition. Thereby, all Mont Blanc lovers have been made aware of this event, more quickly than if the company just indicate this event on its websites.

 


 

2.      Creating Buzz

Creating buzz is a very used technique, either in digital or traditional marketing. This is the key to be known quickly and by a lot of people. Doing buzz is all about creating something special, unique, new, something that will attract consumers’ attention. The objective is primarily to make people talk about you. And where can you make people talk about yourself quickly and by many people in China? On social networks course. And to be truly effective, all social networks have to be used, as we are sure not to forget interested consumers especially on the Chinese Internet. We must distinguish ourselves from other companies in direct competition, socreate something never seen, surprising. Many Chinese users spend their time on social networks to find new content, something that will change the ordinary to be able to show his friends and share it. For this, Weibo is the best social network. This is a microblogging platform extensively used by Chinese people. Founded in 2009 by Sina, a Chinese company, it brings together a community of 500 million users, 50 million monthly. It is the undisputed platform to disseminate the buzz. Like the O2O, this technique is widely used by companies but also people like Wang Sicong who is very active on Weibo and created a buzz by commenting and by speaking in an original way to people. This technique has made its reputation.

 

3.      Having a good content

Of course the edited content has to show a good quality. This includes two things: the content has to be true facts, that is to say, good references , verifiable data, and content in Chinese. As for the true content, make sure that what you put on social networks is verifiable and accurate. Chinese high end consumers like the right information because the Chinese Internet is being widely censored by the government and it is sometimes difficult to get fully complete informations. Then it is necessary that the content is in Chinese. This is essential. Many Chinese citizens speak only Chinese, and do not understand English. In addition, for those who speak other languages, it is always nice to have its mother tongue on a site rather than having to translate everything. Chinese content will also be closer to them rather than if that content appears to have been done for the whole world. Another thing to consider: the photos and videos. It’s more comfortable to watch a video or read a text with photographs rather than having to read just a text. It is important, therefore, to add to its page on social networking videos and pictures (the best would be of course translated in Chinese). People are pretty lazy by nature and are more likely to watch a video rather than read a text. This is very visible for advertising campaigns where photos and videos illustrate this campaign.

Further readings :

Top Digital Marketing Trends in China Top Digital Marketing Trends in ChinaComments Off

Digital marketing trends in China are very dynamic, changing and shifting 

 

 Statistics on digital behaviors in China

 

Marketing strategies and users’ behaviors and needs naturally have to pair.

 

  • 668 million internet users.
  • 594 million mobile internet users.
  • 659 million social media users (nearly 99% of the internet users).
  • 574 million mobile social media users.
  • + 100,000 new users on the internet each day.

 

Further research found out that:

 

  • QQ instant messaging, Qzone and WeChat were the most-used Chinese social media networks
  • The popularity of mobile chat apps kept on growing among users.
  • Popular uses for mobile devices include checking the weather, m-commerce, instant messaging, using mobile payment services and travel bookings.
  • One out of three internet users use their mobile to buy products, or monthly services. Peaks appear in November, during the Double 11 Festival.

Popular marketing trends

  1. Use of multiple content tools increase, with popular ones -according to a PR Newswire survey- including news releases, websites or mini-sites, and social medias such as Weibo or WeChat.
  2. Use of traditional channels is reduced, as marketing becomes more interactive and visual, and as the use of social Medias, websites, images, and videos grows.
  3. Adopting new digital media for brand communication, media attention, increasing web traffic, improving brand loyalty, and making more product sales is an important tendency.
  4. Higher use of social media to connect and engage with audiences and to invite user participation.
  5. Increase in the use of tools to induce emotion, such as moving videos, humor and entertainment.
  6. Use of ‘image ambassadors’ or opinion leaders to promote brands.
  7. LBS (Location Based Service) technologies increase their importance.

 

 Making the most of current trends

 

To do simple 

Traditional methods of marketing and advertising are not anymore in vogue right now, that’s a fact.

We notice a strong shift towards connection, engagement, interaction and fun, the new tendency and especially  in China.

Marketers mainly look for a conclusive achievement: a greater brand loyalty and product or service sales.

 

Tips to enter the trends

  • Getting to know the mindset and needs of your target audiences. Use this a basis for your digital marketing strategies.
  • Developing an understanding of the power of marketing referrals / word-of-mouth marketing in China.
  • Building a Chinese website. Optimizing it for mobile use is even better.
  • Spending time to become familiar with the various Chinese social networks, so you can develop different strategies for the ones you intend to use as marketing tools.
China’s new phoenomen: get Smartphones at all costs China’s new phoenomen: get Smartphones at all costsComments Off

4 facts that show that Chinese will do everything to get a smartphone

  1. Sell your Kid

In Tong’an, a young couple was condemned to 3 years of jail after selling their baby on internet. Being in a bad financial situation, with the money of the exchange they wanted to buy a motorcycle and an IPhone. Indeed, a man did buy the new born for 23 000 yuan, to offer it to his sister.

  1. Sell your organs or sperm

Since a few years, more and more Chinese sell their organs because of their financial difficulties, in order to buy Apple products such as IPad or IPhone. In 2011, a Chinese man, Zheng, decided to sell one of his kidney to be able to buy an IPad 2. He found an announce on internet offering 2 700 euros for one kidney. The truth is that the hospital where he get his surgery actually rented surgery blocks to a private company which sells organs on the black market.

Following the same idea, a Chinese sperm bank published an announce on Wechat: “Get a free IPhone 6S in exchange for your sperm!”. Indeed, the price offer for a sperm donation equals the price of the IPhone 6S, between 5 000 and 6 000 yuan. This announce actually bring more than 500 000 visitors to that sperm bank.

 

  1. A pedestrian way for smartphone addicts

In a few Chinese cities, special pedestrian ways were created especially for smartphones users, like it is the case in Chongqing. Those pedestrian ways are supposed to avoid accident involving people with literary their heads in their screens.

An investigation was carried by National Geographic concerning those pedestrian ways for connected people, it actually revealed ironically, that most individuals didn’t even noticed this new concept.

  1. IPhone for life and Death

China has a strong tradition regarding ancestors and the dead people, with a strong cult of the dead and important funeral ceremonies. The new trend is now to offer IPad and IPhone to be burned during a funeral, to honour the dead.

 

Other

  1. semseoservices
  2. http://www.chinainternetwatch.com/17513/smartphone-q1-2016/
  3. hina-market-research.blogspot.com/
  4. Seotick.net/
  5. Chinahush
  6. http://www.business-internet-china.com/
  7. Maximize social Business
When Google will come back to China ? When Google will come back to China ?Comments Off

Google available in China for over an hour ! 

Google had its own Easter miracle. For a very short time, Google’s services were available in China for the first time in over three years. South China Morning Post reported that mainland Chinese IP addresses were able to access Google websites from 11:30 PM Sunday, March 27 to 1:15AM the next day. Google has managed to slip through Chinese censorship by introducing a series of new servers in some Asian areas, which took the Chinese authorities quite some time to identify and block.

Read also: Beijing seeks to tighten reins on websites in China

This was the first time that Google search engine was available in China since it got blocked unexpectedly four years ago, in 2012. This action took place six months after Google announced in a blog post that its search engine was “inconsistent and unreliable” in mainland China. 

 

Google winning it against China?

These hundred and five minutes of Google search engine available in China were the first glimmer of hope of a victory for the Internet search giant in its ongoing battle with China. Google closed its China search engine in 2010 after refusing to censor search results and threatened to leave the whole country a few months before that. The following year, Google said China had hacked its Gmail to stop social revolution of the anti-government group Jasmine Revolution.

In December 2014, the Google Mail service had been totally blocked after users were able to access Gmail messages through third party applications, such as Microsoft Outlook. YouTube, owned by Google, has also been blocked since 2009.

 

The “Great Firewall” still makes victims !  

The overall censorship from Google is part of the “Golden Shield” Project of China, operating for 18 years now and aiming to help the Ministry of Public Security (MPS) to control what Chinese citizens can see online. The blocking of Internet services is known as “the Great Firewall” and claimed many victims other than Google. Indeed, Twitter, Facebook, Instagram and Snapchat are some of the major social networks to not be available in China.

There was no press communication from Google or Chinese officials to the fact that the search engine had been available in China. Having said that, with Google Play Store’s arrival in China which will occur this year, a quick availability could have been a glance at the upcoming future …

It is important to know how to get past this ” Great Firewall”. If you want to launch your website in China, please contact our specialized agents, they will for sure meet your expectations!

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