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The next evolutionary step for e-commerce in China is e-mobile The next evolutionary step for e-commerce in China is e-mobileComments Off

The day the e-commerce will go mobile


When the e-commerce industry in Western countries is becoming mature, in China, it is a huge market that has a lot of untapped potential! The opportunity of having a 600 million clients visibility is attracting businesses from all over the world so why not you ?

Maybe some numbers will help: in 2013, it is 618 million Chinese that were using Internet with a penetration rate of 46% of and it is not even half of the population. Within this population, 300 million of them were already shopping on-line last year.

Who is controlling the Chinese Internet?

The three giants on the Chinese Internet are well known in the Industry : Baidu (the favorite search engine of Chinese), Tencent (which owns WeChat and SnapChat) and Alibaba (which owns Weibo and Tango). They all have a net profit of at least 1,465 billion euros and enjoy a growth of sales and turn over very advantageous.

A huge potential in the B2C Market 2013

If Internet used to be the place where customers were making business with customers the trend is now turning around. In 2010, only 13.7% of transactions were from Business to Customer. And the Customer to Customer type of transactions ruled 86.3% of the Internet. Now, B2C represent 35.1% of the market and this is far from over. In 2017, experts expect that they will be more B2C transactions (52.4%) than C2C transactions (47.6%).

The opportunity of smart phone on e-commerce

In 2013, if the Internet users were 618 million, the mobile Internet users were already 500 million. The penetration on this sector has a 83% growth! It is the highest of the world(followed by South Africa and Hong Kong). Concerning tablet, it is the first one in the world as well with 39% (followed by Mexico and Singapore). What does that mean? It means Chinese will more likely buy through their Smart phone that any other nationality.

Indeed, there are already 69% of Chinese that bought a product on their mobile compared to 46% of American. China passed the hurdle mid 2013. By this time, more people were shopping through their smartphone (81%) than their computer (70%). On Double 11, which is on Nov 11 nicknamed Bachelor’s Day by Chinese, 127 million consumers spent 650 billion euros on Taobao Mobile. It is 560% more than in 2012 and convered 21% of all Taobao’s transactions. This website is one of the favorite of Chinese, 2/3rd of netizens (400 million) used it in 2013.


The mobile shopping market in China has showed incredible growth and opportunity. In 2011, it generated “only” 1.37 billion euros transactions, in 2012, already 7.44 billion euros and in 2013 almost 20 billion euros. In 3 years, this sector has experienced a huge boom and by 2017, transactions should reach 117 billion euros. How come ? Thanks to the new means of mobile payment, the penetration of smartphones in the countryside, the increase of the 3G coverage and the WIFI hotspots and the Offline to Online tools.

Who will be smart enough to catch this wave though ? Taobao Mobile already has 81.45% of the market share and Jingdong Mobile 6.67% but trend can still change.

What are the trends expected in the future?

In addition, the forecasts are all very optimistic when it comes to the evolution of this sector. In 2012, the total transaction value was equal to 354 billion euros and in 2013 over 218 billion euros. With a 40% growth, from one year to another, the sector should expect to reach 488 billion euros transaction by 2017. It is the biggest on-line e-commerce market in the world. Experts predict that by 2020, it will be bigger than the e-commerce of  USA, Great Britain, Germany, France and Japan combined.


The rise of e- tourism in China The rise of e- tourism in ChinaComments Off

Chinese tourists are more and more visiting other countries in the world, and this growth is expected to continue in the coming years. One of the key trends among Chinese tourists nowadays the e- tourism, i.e. using the internet for everything related to the Chinese travel and Chinese potential travelers. Why and how is internet used in this area? Here is some essential information when you are interested in this market.

More and more Chinese tourists in the world

The Chinese have more opportunities to travel, although they have little vacation in the year for most of them: holidays in China correspond to periods of national holiday, which are the moon festival in November and the Chinese New Year in January or February. The fact that these travel opportunities are concentrated around these two periods for most Chinese implies certain things, such as the efficiency of logistics and travel organization.
Indeed, these tourists should be 400 million in 2018, thanks to investments from the Chinese government in the exchange with other countries. This figure is huge, and this is why it is important for companies in the tourism sector and for countries wishing to take advantage of this market.

Internet in China

Another important figure here is: 600 million Internet users in China today. This means that the Chinese are very connected. In fact internet has become much more than a work tool, as it is in many Western countries. In China, it is an integral part of everyday life and is used for all sorts of things. If internet is also present in the life of the Chinese, it has also become an essential tool for tourists who want to find some information or to book tickets online.

David, specialist of Travel in Asia explain that “ 70% of Chinese travelers book online today! We must therefore be aware of the importance of the Internet in China, and also in the tourism sector.”

Major platforms booking

One of the popular methods of booking in the country consists of large platforms online: Ctrip , eLong and Qunar are very important websites that concentrate many online services related to travels. These platforms have a strong presence in the Chinese web, and Chinese people are used to check them. Many companies in the tourism sector choose to register on these platforms, which can be a wise choice, given their notoriety and visibility on the web.

Social networks and KOL

Chinese social networks are also very important in the tourism sector. The Chinese internet being censored, Chinese companies have created their own websites and networks, which are perfectly adapted to the Chinese audience and therefore became very popular in the country. For example, Weibo , Wechat ( Weixin in Chinese ) , QQ, Qzone are the Chinese networks with the biggest numbers of users , and Weibo is the most widely used with 50 million active users every day. You should know that 90 % of Internet users in the first, second and third tier cities in China have at least one account on a social network. They are important first because they have an important place in the life of the Chinese people, but also because many other brands are present: 300,000 brands on Weibo , with 56 % of Weibo users following at least one brand on the network. Tourism companies are also on Weibo. So if we want to attract Chinese tourists, it is also good to be present on these networks. More information here
Moreover, networks are important in the tourism sector particularly because of KOL (Key Opinion Leaders) , which are stars, celebrities or experts in certain areas, with thousands or even millions of followers . As a brand, we can use these KOL and let them publish information about the company, brand or products, in order to be able to reach a maximum of Internet users. KOL have a great influence on the web and in China, such as the KOL specialized on travelling, which like to share their travel experiences, photos and memories on the networks. They are part of the Chinese population to take into account when we want to promote a country, a place, or a tourist service.

Search on Baidu

Finally, evidence of the rise of e- tourism in China is the massive use of search engines by Chinese travelers wishing to find information about the country , and booking services : for example, there are on Baidu (the leading search engine in China with nearly 70% market share) , 500 searches on the keyword ‘ travel France ‘ per day! This proves that travelers who want to go to France massively use the internet to find information. When one wants to attract Chinese tourists, it can be useful to do SEO (Search Engine Optimization) to get a good visibility on the web. This involves for example working on the optimization of the website, and exchange links with external sites. This work allows you to reach, after a few months, the first page, when searching for keywords about travels. The luxury travel agency Aiguemarine is a successful example: with a few months of working on SEO, they now arrive on the first page on Baidu on keywords such as “luxury travel France” or “Germany luxury travel ” in Chinese, which significantly increased their Chinese customer base.


To conclude we can say that e-tourism has become an integral part of the lives of Chinese and is an important means to adapt to this growing market. If you want to take advantage of the million Chinese tourists expected in the world in the coming years, it is essential to adapt to the habits of the country, including e-tourism.

If you are a company of the industry sector, don’t wait to increase your e- reputation on the Chinese web, and your notoriety in the country, in order to attract many Chinese tourists and increase your Chinese customer base.

sources :


Olivier VEROT

Gentlemen Marketing Agency




Real Estate websites in China Real Estate websites in ChinaComments Off

 Real Estate websites in China


At first sight, the websites about renting an apartmet in China can appear messy. Let’s try to have  a quick insight about what kind of actual site and services you can find there. Fist of all, the online Chinese real estate websites can be divided in two categories. The websites aimed at the Chinese public and the websites for expatriates.  These two categories have quite distinct characteristics.


Real Estate Websites targeting the Chinese customers


Within the first category, you find the websites of the large real estate companies in China, like Century 21, or Wo Ai Wo Jia « 525j », that was successful and extended its internet site to home supplies. These are the standards websites advertising properties for a specific real estate company.


Apart from these websites, a couple of specialized webportals have been very successful advertising real estate in China. The most important of them are Soufun (), ( )  and Ganji ( These websites have the largest selection of apartments available in China.


The general problem of real estate in China is that the market is wild and many frauds do occur. The  general information is inaccurate since the agency’s target is to attract customers. The classifieds advertise appartements that are not available, some of them might even have never been available at all since the agencies actually collect pictures of any kind of apartment just to give the feeling of a large choice.


Often the agents masquerade as owners just to maximize their commission and get a supplementary commission from the tenant. Actually, if the monthly rent is over 4.000 RMB, only the landlord usually pays a commisionn if the price is under 4.000 RMB, they try to get the commission   both from the landlord and the tenant. Overall, this is a market which is very poorly regulated, with very little means for the administration to control anything, so that anything can happen.


Actually, most of these websites are never used by foreigners since almost none of them are translated in english. This is one of the simple main reasons why the foreign customers/domestic customers are separated.


The situation is a little bit specific for the expatriate real estate.


Real Estate websites targeting foreigners 


Just as it is the case for Chinese citizens, there is two kinds of websites, the general websites with classifieds and the websites specialized in real estate. The most popular classified websites for foreigners are sites such as City Weekend, ( , the Beijinger ( The trouble on these websites are exactly the same than for the Chinese websites : everything is possible since there is very little control. Real Estate agents just try to get into contact with customers and rent them any apartment they actually have at their disposal.


This would have no tragic consequences if the agents you might get in touch with had a real sense of service. The trouble is that in China, many of them are unable to actually understand the expectations of customers, even less the expectations of a foreigb customer. Nevertheless, you can find very good renting opportunities and very professional agents on the general expat classifieds websites, but be aware that there might be diapointments.


Some agencies are specialized in real estate for foreigners, among those, there is Scout Real Estate (, Lihong … among others.

The big advantage of these agencies is that since they are targeting the specific market of expatriates, they have foreign staff, some of them are even foreign managed (Scout Real Estate) and they understand better the expectations of foreigners in China and are more service oriented.


However, this type of agency has very few low budget apartments and have almost no rental under 6.000 a month, and many of them are not interrested by rentals under 10.000 RMB a month. Be aware that if you are looking for this type of budget, they can be a real best choice, for they negociate the rent and commission in accordance with the actual market and are less likely to advertise apartments that actually do not exist, and you are more likely to deal with the legitimate landlord.  One another thinbg can be noted is that these site benefit from a real large choice of apartments since the Chinese landlords appreciate to rent to foreigners that they perceive as more careful than Chinese tenants that can sometime turn apartments in a mess.


Whatever the solution or classified you answer on the internet, you should be careful enough to check the credentials of the person who is introduced as a landlord and compare the prices online, with some prudence you can avoid most scams and enter a truthful relationship with the agent or the landlord.

 Read eCommerce in China





China Raises Mortgage Rates China Raises Mortgage Rates(0)

After Sunday’s move, the rate for mortgage loans longer than 5 years will be 4.30 percent, and 3.75 percent for those of five years and shorter. China’s central bank raised interest rates by 25 basis points on Saturday, the second time in just over two months, in a bid to contain the country’s stubbornly high inflation.

“This will further increase the cost of home purchases and will, to some extent, curb investment demand in the property market,” the official Xinhua news agency cited Chen Ming, marketing chief of real estate 5i5j, as saying.

Beijing started tightening the property market late last year, but house prices have remained out of reach for most middle-class families in many cities, although house price has slowed recently.

Land cost, a major contributor to high housing prices, have showed signs of rebound in recent weeks, triggering concerns of fresh tightening steps by the central government.

Source : Konaxis

China to Boost Minimum Wage China to Boost Minimum Wage(0)

The government wants to increase domestic demand to ease China?s dependence on exports and narrow the gap between rich and poor, the Hong Kong-based English-language newspaper said, citing Huang, vice-chairman of the National Council of Chinese People?s Political Consultative Conference and chairman of the All-China Federation of Industry and Commerce.
The government will propose reducing fees and charges on factories in exchange for higher wages, the Post said.

Source : Konaxis

China Will Expand Cross-Border Yuan China Will Expand Cross-Border Yuan(0)

The government will push for further opening of its financial markets to increase channels for overseas investors to obtain and use the Chinese currency, the People?s Bank of China said in a report. It will also look at setting up exchange-rate mechanisms between the yuan and some ?minor? currencies on China?s interbank market, the report said.
Since 1993, China?s central bank has signed agreements with Vietnam, Mongolia, Russia, Kyrgyzstan, Laos, North Korea, Nepal and Kazakhstan about using local currencies in bilateral trade, according to the report. The PBOC has also permitted six local lenders to finance overseas projects in yuan since November, it said.
China started to allow businesses to use yuan in cross-border trade in July 2009. In the past two months, China has started yuan spot trading versus Malaysia?s ringgit, allowed offshore trading of the currency in Hong Kong and announced the opening of its bond market to foreign banks.

Source : Konaxis

Bain Converts Gome Electrical Bonds Bain Converts Gome Electrical Bonds(0)

Shareholders will vote this month at a meeting, called by Gome?s imprisoned billionaire founder Huang Guangyu, on whether the three directors representing Bain will remain.
Huang is seeking to regain control of the company from prison. At the Sept. 28 meeting, shareholders will also vote on removing Chairman Chen Xiao and Director Sun Yi Ding, replacing them with Huang?s sister Huang Yan Hong and his lawyer Zou Xiaochun.
Two unidentified shareholders with a 31.6 percent stake in the company voted against three Bain-nominated directors at an annual shareholders meeting on May 11. Gome reappointed the three directors to avoid a penalty payment to Bain.
In a separate statement Wednesday, Gome said it received a letter from the lawyers of shareholder Shinning Crown Holdings Inc., owned by Huang, expressing concerns about the convertible-bond issue in 2009, and seeking 21 days notice of any future intention by the board to issue new shares under its standing authorization.
In response, Gome said the bond issue was in the best interests of the company, and that Shinning Crown?s request for advance notice was ?unreasonable? and would breach Hong Kong stock-exchange disclosure rules.

Source : Konaxis

Limits on Foreign Investment Limits on Foreign Investment(0)

Liu Yajun, director-general of the Commerce Ministry?s Foreign Investment Department, told a conference in Shanghai that the revised catalogue would decrease the number of sectors that were restricted or off limits for foreign investors.
Liu is the latest Chinese official to reassure overseas investors in recent weeks amid rising complaints by foreign politicians and executives that China is not opening its market as promised when it joined the World Trade Organisation in 2001.
Beijing publishes a catalogue that details the sectors in which foreign investment is either encouraged, permitted, restricted or forbidden. It revises that list occasionally.

Source : Konaxis

Tourism Booming in China and Hong Kong Tourism Booming in China and Hong Kong(0)

That will come as good news for the city, whose tourism industry is powered by the millions of visitors who cross the border each year.
China’s top online travel service and Hong Kong beauty products retailer Bonjour, have joined hands to promote tourism on the mainland and in Hong Kong.
The two firms are launching a joint VIP card with special deals for cardholders travelling around China, Hong Kong and Macau. expects to see a 50 per cent jump this year in mainland customers travelling to Hong Kong.
In the first half of this year, more than 10 million mainland tourists visited Hong Kong, an increase of 23 per cent compared to a year ago.

Source : Konaxis

Schwarzenegger High-speed Rail Schwarzenegger High-speed Rail(0)

His own state budget $19 billion in the red, Schwarzenegger says he is hoping for some “creative financing” from Asia to help lower costs and get California’s proposed high-speed rail lines up and running.
Industry experts say cash-rich China may be best placed to help with funding, and less risk averse than others whose banks are still recovering from the financial crisis. That could prove a key competitive advantage as it goes head-to-head against better established high-speed rail rivals in Asia and Europe.
The U.S. is the world leader in freight railway technology but has almost no high-speed rail expertise. It will have to import the technology for the 13 regional projects that have won $8.5 billion in initial federal funding, with $2.5 billion more to come this year and hundreds of billions needed before lines are up and running.
China already has the world’s longest high-speed rail network, about 4,300 miles (6,920 kilometers) of routes, including nearly 1,250 miles (2,000 kilometers) that can run at top speeds of 220 miles per hour (350 kph). It aims to develop 9,900 miles (16,000 kilometers) of such routes by 2020.

Source : Konaxis

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